I think this is a pretty clear case all in all!
It is what it is. And sadly nothing more...
Most of us were excited and got hugely disappointed. And as a result we are standing in the rain...
There is no great mystery or another side to it. DA:O (...like other titles out there...) was better in the gameplay department and the traditionally RPG stuff aswell. We were hoping for DA:O 2 and got tricket into believing we will get that by the PR and now we are standing in the rain. And anybody who has any hope that Bioware will fix any of this is deluding himself. You will get wet standing in the rain and catch a cold. Nothing else. EA tells them what to do. Bioware got pretty much used to it by now and have probably drunken the "cool aid" from EA, if I would have to guess!
The EA - Cool Aid:
"Mass Market, Mass Market, Mass Market, ... millions and millions of casual gamers (who do not exist!) will by our games - I mean your games. Think of all that money - I mean all the growth your development studio will experience! Did you see all money the candy crush guys made with their titles, lets build some of their stuff into the ME3 multiplayer! Did you see how many people bought skyrim, that's easy enough to copy in a one year spontanious effort. Let's do that also. And hey did anybody see how many people play f2p MMO games let's take some hints from there. We will cater to EVERYONE and EVERYBODY, YES, YES, YES - this will be so great! Aeh, what do you mean you need at least one more year to get even half of this stuff ready, let alone more men to implement all these awesome new buisness opportunities - I mean, gameplay features? Are you kidding? Well, we did not really have time before to talk about it ... - Who has time these days anyway? WHO HAS TIME? Huh? - ... but, we really have to shorten this "development time" of your current title, yes !?! Why ? Because, the more titles we can flood the market with the more copies we can sell in the first week, before the consumers realize what a broken mess we served them! God, you developers can be so funny sometimes... Listen, I really have to go. But if you have any ideas on how to further shorten this awefull "development time" you can always call me! ..."
I believe after this conversation, the manager went off to a meeting for new PR strategies. It was something about "making so much noise in the ether and a marketing campaign so loud, colorful, and packed with so much sensory overload that even the DEAD would have to recognize it and would come out of their graves to buy stuff!"
Oh isn't that cute! The dead people will play video games too ...
what a nice thought! So they don't have to be bored lying in their graves all day. These managers really do care about EVERYONE "§%$%/"§$&§$%/( 