Bioware will never hang with the Bethesdas or Rockstars when it comes to sales as long as they so stubbornly ignore the basic things those developers do to make those huge sales possible. I don't know exactly what the next TES, Fallout, GTA or Red Dead game will be, but I know for sure it won't be a continuation of an intricate story rooted in a previous game in the series. It will be a fresh start which anyone will feel able to jump into, regardless of whether they ever played an earlier game or not. It will be like that because those companies understand exactly how important that is to maximising sales potential.
Because doing the same thing as everybody else is something all companies should aspire to... O_o
Making Mass Effect a trilogy is the best thing they ever did. It gave them the opportunity to flesh out the characters far more than would have been possible otherwise. ME was the most emotional game experience of my life. I grew very attached to my Shepard. I almost cried when I imported her into ME2. Felt like meeting an old friend again (seriously).
I never cared for game characters as much before as I did for Shepard, Garrus, Liara and Kaidan. I spent years playing and discussing the games and speculate on BSN. It was awsome. I have very fond memories of it.
Why would I ever want Bioware to be like everyone else?
There is no other video game company for me who does emotional storytelling so well. And having games expand on a universe and their characters helps with that a lot. I love the mage/Chantry conflict. I was so happy when they put the focus on it in DA2. Love how DAI picks it up and shows us what has become of Thedas since. Makes you feel like this world is alive. The mage rebellion built up quietly, escalated and then exploded quite literally in everyone's face. You can't do such a thing properly in a game of 30-50 hours.
I love all the references to past events. Cameos of characters from previous games. There are a thousand small or bigger differences in each playtthrough depending on your past and present choices.
So Bioware should drop all this "complicated" stuff to be more appealing to new players??? Just so they make more money?
There are plenty of other developers to turn to for easy understanding. Bioware is trying to tell moral stories about responsibility and love. And I love them for it.
If Bioware needs to change something, it's trying to please everyone and draw in whichever crowd is believed to be the most profitable. It's done enough damage already. They do not need to try to emulate other companies. What they need is more confidence in their own unique character driven storytelling.