I think there was a study about sales in movies over the past decade or so and they rose with raising priracy numbers. So at least one could argue that while it may not actually boost sales, it does not hurt sales.
Some companies at least realized that the age-old idea of "one more copy means one less original sold" doesn't hold true. Companies who simply ditched any kind of copy protection (CD Project Red with The Witcher 2) or refused to go after illegal downloads (HBO with their Game of Thrones series, also acknowledging their lacking distribution of the series outside of the USA) did not suffer at all. They sold well, they made a ton of money and got the positive feedback from the community as a big bonus.
Because while piracy probably doesn't boost sales, good relations to your customers certainly does. I'm sure of it.
I also believe piracy does not hurt sales that much, but it certainly hurts. There are people that wouldn't buy the game either way (I am one of these people sometimes), but there are also others that are so hyped about a game that will buy the game if they don't have a pirate version. If they have the pirate version however, they might buy the game later on sale or not at all...
But in the end, piracy is still wrong. If I make something and sell it, I want to be paid for it.




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