QFT. Were you working in stocks market as well in a past life, In Exile?
Ea can't say anything else. People can find any and all information on why EA and Bioware are behaving like they do in the 10-K and 10K-A ( if they have a legal friend to help them translate legalese into plain English).
Otherwise EA would be liable to 'prosecution' from qualified investors and hedge funds, and it would expose them to things akin to 'market manipulation', again to avoid legalese, among other stuff.
DAI is a financial disaster, due to marketing costs mostly.
Without knowing anything about their marketing costs, you really can't say. Is it really likely that they would specifically point to DAI as being part of their financial success if that wasn't the case, though? I mean, they didn't mention Sims 4 ...
I would like to be pointed towards this massively expensive marketing strategy for DAI. No ridiculously expensive CGI trailers, no tv ads (at least here in the UK), no ads in my local game shops (so limited advertising). Again here in UK, seemingly limited print run on PC in local shops as well, no physical PC deluxe edition. PC distribution seemed slanted towards the digital. Also EA Access weighted XBox One somewhat towards digital distribution as well (cheaper distribution costs). Some of the marketing was clearly aimed at community involvement (character kits for cosplayers, fan competitions, the various vo vids) and uploading YouTube gameplay vids etc. Not desperately expensive stuff, but can reap rewards (word of mouth, winning back the hardcore fanbase, showing rather than telling etc). Outside of that, I remember a couple of surveys earlier in development and those character blurbs, which I seem to remember Allan saying were done by a junior team.
Honestly, the (limited) marketing I've been exposed to seems to have been done relatively quietly, cheaply and smartly, unlike the nonsemse that was DA2's marketing, or the fun but somewhat misleading 'This is the New ****' stuff for Origins.
Nothing I'm seeing there indicates a marketing strategy of particularly huge expense, unless you know differently?
Edit: @dlux I killed 4 dragons on my first playthrough, will probably do the rest at some point. You can't assume that everyone who plays the game slays all the dragons by any means.
Double Edit: http://files.shareho...ings_Script.pdf
That's a link to the earnings call, in which they say (on page 6) 'Outperformance versus our outlook was driven by the record-breaking Dragon Age: Inquisition performance. In addition, sell-through was extremely healthy across the market, enabling us to
maintain margins above our expectations while keeping channel inventory clean'.
That isn't a particularly vague statement. Can they say that to investors if it isn't true?