I have made a similar post in another thread on this forum a few weeks back with very very similar feelings that I had towards this game. It is amazing how much there are 2 types of people judging this game either very good or very bad (well, let's say "not so good").
One is the "story people" and the other is the "gameplay people".
Story people (like myself) are largely and mostly interested in a good story, and merely tolerate, or "ok with" the gameplay that is outside of that story. (Gamplay _during_ story quests is ok, that's part of the game). For us, anything that's outside of the story, meaning it has no effect on the story whatsoever, is just busy work, and when we complain that the content is not enough, in which we get the answer from the "gameplay people" that they dont understand why we say that, there is like 100+ hours of content (like planting banners and making camps) - but for us this is not content, like if I write a game where there is a map with 5 random points where you have to go and pick something up then hand it in to a random 6th point on the map, and when that happens there are another 5 random point generated on the map with the 6th random point as well and this in an infinite loop would or could be considered endless content. Apparently that would be a game with unlimited/infinite "content"?
Now the other camp is the "gameplay people", they usually like to be "completionists" who want to explore areas, and find elven camps and check out caves, because they find enjoyment in it. They will never understand why we say there is not enough content, because there are like another 39 caves to explore which they havent done yet, but they dont really need a story for that, do they? Or at least I can say they are much less invested in the story, because apparently planting banners they consider more fun then go and do the next story quest (which the game forces you to grind power for, completely breaking immersion for me), otherwise they would just follow up to the next quest like us story people do.
All in all, it seems like there are 2 different type of games here mashed up in a tolerable, but forced way, one is a story driven action adventure challenge (more single player rpg) and an mmo style action farming open world game.
So far bioware has been the first type, and this game tried to open the gates toward the second type, which is probably more popular, but doesnt sit well with "story people", however they are the minority, and profits are more important.