I wouldn't be so naive to think professional reviewers don't use certain terms in a way that's "market friendly". You wont see me actually defend them for that matter. But as long time consumers of games... wait a minute... as long time consumers of anything, we all know they do that. Products are always publicized, that's just life.
When i hear they say "Strong Combat", i can understand the game will have a complex and unforgiving battle system, or i can understand the game will have some loud fist fighting with flashy and colorful lights all over. That term can be used to describe both scenarios, we can chose to believe whatever we want.
Take me, i don't like fps games. Call of Duty, for instance, is the best example of a game i utmost despise. The reviewer will say that it is a great game with an exciting narrative, because the average games consumer will feel that, while me, i'll just think it's silly and about a disgusting subject.
Now when you talk about DAI, it has it's flaws but when you compare it to everything else that's not DA:O you have to say it's a greatest game, and totally worth paying for. Keep in mind bugs happen, always do. Me, i'm more angry about the 10/10 or whatever rate they give to a game whose gameplay is all about being fast with the reflexes than the one they gave this, quite successful imho, attempt to create an intellectually challenging work of art that's DAI.
Im sorry but im kind of mad right now so forgive me when i say F*CK THAT BULLBSHIT because when you hear the promisses of the pr and trailers and you add the mind-boggling positive reviews and remarks one assumes what was promissed is what youll get and i dont need a freakin dictionary to translate every word i hear from them.
And no, even by ditching the dragon age part of the game's name i can easilly compare it with other games and go "if only..".
Boring flashy dumbed down combat? Fine. Compare it with other action rpg games like dragons dogma for example and you can see its very basic. Compare it with a tactical game like divinity original sin and you can see that the combat is barebones and offers no fun in combining different spells and abilities in the right situation/enviroment.
Story? Meh, i can live with it.
Open world/quests? World is beautiful, yes but its empty and boring, filled with meaningless sidequests. You can compare that to an mmo if you want but i hate mmos. Compae it with skyrim or oblivion or the witcher or many other good games and you have some very nice sidequests.
This game is fun in short bursts while ignoring obvious flaws but take a step back and look at all the design choices and you just have to wonder what happened to this title