They knew that a pre-alpha unofficial release filmed by some dude on his smart phone led to consumers purchasing the game? That's patently ridiculous. The sort of person who was following DA:I that early on, and who cared about that video, was going to buy the game anyway. The notion that that sort of pre-release stuff drives sales is asinine. That stuff is really service to the fans they already have (who are, almost by definition, going to buy the game anyway). If you're trying to parody the stereotypical immature entitled gamer, then you're doing a bang up job. If not, then you sir are the reason we can't have nice things. The next time a fan complains about not getting more content about a Bioware game still in development, I'll point them to this post so they can come yell impotently at your avatar.
BioWare are not idiots, unless you mean to suggest that they're completely ignorant of recording devices being used at virtually every single one of these events? Or that as these events are inevitably recorded and shared, they're picked apart by fans and create expectations? BioWare and EA know that that footage is free marketing; word of mouth and fan speculation fuel hype and generate interest. It's exactly the kind of virulent marketing that makes AAA triple-A.
People like you, who excuse dishonest and disrespectful behavior by developers and publishers are "why we can't have nice things."
The next time a AAA game is released with glaring holes, I'll be sure to point frustrated and annoyed fans at this post too.
It wasn't part of their marketing. It was a gameplay demo shown to a small audience more than a year before the game released, with ideas of what they wanted to do. Things changed. They removed the ideas because reasons. This kind of thing happens all the bloody time in game development. They slapped a nice, fat ''Subject to change'' label on something that wasn't intended to be seen by the general public, but was leaked online by someone with a smartphone. To say that they dishonestly used this to drive up pre-orders is so far gone from reality as to be absurd.
This will also only encourage devs to just stay tight-lipped about everything until they are completely certain that it's going to be in the game. Which will have people complain that Bioware is only giving info 1-2 months ahead of release anyway.
If you don't think they use this stuff as free marketing, you're refusing to acknowledge reality. This stuff drives hype, hype which informs consumer expectations, leading to the inevitable disappointment when AAA games fail to meet expectations set by overzealous PR firms and their underhanded viral marketing.
EDIT - No further comment from me on this issue. I don't want to derail the discussion.





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