Actually in DAI the female and male versions on the Elven armour is quite different and I find it to be much more "femme" then most of their previous armours. (Dalish Armour in DAO withstanding)
As far as the whole cleavage thing it wasn't about looking at anyone's cleavage it's about having choice. Not all women are prudes nor are they scared/ashamed of their own bodies. It's all about choice IMO.
And my objection has nothing to do with 'choice' (since choice implies that you can opt to have that as the armor skin or not--and you can't) or prudishness; it's about practicality. I'd hate it if I had to use a lesser quality armor just because the better stuff looks like a plate mail bikini or corset. Large exposed areas simply for the sake of showing skin is impractical as armor and completely blows my immersion. I am glad they did what they did and that some armors can still be cute/feminine and still be practical without large areas of major blood vessels and vital organs exposed to a blade. Consider also that there's a lot of snow surrounding Haven, Skyhold, in Emprise du Lion, heavily blanketed forest in the Emerald Graves and Arbor Wilds and The Hissing wastes and Western Approach were heat blasted deserts/scrubland, running around without any protection from the elements is bad enough without adding mobs that want to kill you to the mix.
However, since I know I'm probably in a minority here, I'm sure eventually that will be one of the mods made for Inquisition that will have this exact kind of armor for those who want it. If that's what they want, more power to them, it's their game, they paid for it, they can play it how they want, and that truly is about choice, but being forced into Warrior Princess Barbie clothing wouldn't be something I would opt for if I had a choice.