They need to add in a feature that makes pirates unable to progress in game. Like the stuck lift in the Talos Principle or the Game tycoon game where all your profits are lost due to people pirating the game you made.
You can't beat pirates. The best you can do is secure your game for a limited window and until recently even that wasn't proven possible. Generally pirates would have the DRM cracked before the game even launched. The new Denuvo tamper protection actually protected FIFA for a few months and Dragon Age Inquisition for a few weeks and it made headlines for that.
Now that could be considered a success for the company because thats the window during which at least 90% of sales of the base game happen. Except, at least in the case of FIFA, it didn't have a significant impact on sales (its harder to compare Dragon Age because its more apples and oranges). This shoots claims out of the water that games are losing a substantial portion of their sales to pirates. Pirates either don't have the money or are unwilling to spend it on the games they pirate and if they can't pirate yours, they'll simply pirate someone else's rather than buying your game. Pirates have more games than they'll ever be able to play, denying them a game for a few months is not compelling.
The only DRM that comes close to working is for games that have an online component (and only for the part of the game that is actually played online, i.e. the multiplayer which is part of why EA is shoving multiplayer into everything).
Now I don't like piracy either. Its led to this sorry state for games where I'm saddled with DRM that affects game performance when I'M THE ONE WHO ACTUALLY PAID. But at some point, the companies have to accept that DRM doesn't work and is only hurting their customers.