Huh, that's interesting.... Because I've seen a number of people gripe about how the female LIs look, and... Well I guess some people must just have really high standards of beauty.
I think Cassandra looks lovely, I couldn't stand her personality-wise from what little we saw in DA2 and so was delighted to find out that she has a sweet side to her in DAI. I find her DA2 look kinda bland just-another-pretty-face-ish. What may perhaps make her look a little unattractive in DAI is that she's frowning a lot of the time, but that just makes the times when she's not frowning all the more precious.
Josephine is gorgeous and she's such a sweetheart, though I do wonder how she goes around with a candle on her clipboard and doesn't end up with the papers covered in wax or setting something alight with the way she waves that thing around...
Vivienne is bald, yes. And I can't stand her personality, but she is beautiful, I cannot deny that. Even if I want to put a wig of hair on her (I just like beautiful locks of hair too much).
Now Sera is one that I can understand people calling ugly, even though I disagree. I think the reason she seems ugly to people is her personality and her facial expressions. She looks like she's snarling or wrinkling her nose or something a lot of the time in dialogue. And her hair cut is dreadful. But if you pick a moment when she has a neutral expression and try to ignore the hair she actually looks... remarkably normal. Not stunning, but certainly not ugly either.
Then we also have Leliana, Morrigan, scout Harding I think it was? Basically plenty of attractive ladies, especially if you compare them to the average people you'd see in real life, I'd say most of these NPCs would would go on the higher end of the pretty scale. But then I guess I tend to think most ladies are pretty anyway.
Now as for the males...
Blackwall looked great in his concept art, but then his in-game model is kinda... weird. It's like they've squashed his face down a bit so it isn't as long and his beard looks kinda strange. Ehh I wouldn't think of him as handsome.
Solas. Looks awful in the starting light in Haven. He's bald, there's something odd about his eyes and he does have quite a long chin. He looks significantly better in dimmer lighting after you've started to get used to his face. Still think there's something off about his eyes though. And wish he had the dreads from his concept art (the haiiirr
)
Iron Bull... ... Is just completely out of proportion to the point that it looks bizarre. I can understand wanting him to look big and buff. The Arishok in DA2 was like that, but he was proportional. Iron Bull has a really tiny head and strange body in comparison, it's really off-putting. I think his head looks okay and would be fine if his body were changed a little so it made more sense.
I think most agree that Dorian is handsome as is Cullen.
And somehow Loghain got hit with some really great anti-aging cream (darkspawn blood?) because he looks like he's had 10 or 20 years knocked off him. Who knew becoming a Warden could be so good for you?
So I think everyone is fairly attractive, some moreso than others and catering to different tastes. Personally I wouldn't consider any of those mentioned ugly. It's a word that gets thrown around a lot, but really? When someone says ugly I think hideous. As in, Nosferatu from VTMB hideous.
I think as others have mentioned this game is going for more realism, along with the engine allowing them to get closer to that. But I don't think there's any intention to slight a specific group of their players. I think they're creating the game the way they want to (within the constraints of what marketing, their overlords and budgets allow them).
Maybe another thing to consider is that we're not seeing as many characters (close up) as we were in previous games because of the non-cinematic conversations with extra quests. So that kinda gives us a smaller pool of characters to compare to and has maybe sets the standards that we have for them higher?