Why do you need to invest it and buy stuff?
Finance 101 - make your money work for you.
Cash is great - it allows you to keep your debt low, it allows you to keep Operations running smoothly and it gives your shareholders a high level of confidence. But if you reach the point of having FAR more cash than your Operations would ever need and your Debt-to-Equity ratio is freakishly low, then your money is doing nothing for you. It's the Corporate Finance equivalent of sticking it under the mattress.
And while it is prudent to invest a portion in conservative investments such as funds, bonds and other annuities, it is also wise to invest in the expansion and growth of the company itself, either through R&D, human capital investments, facility expansion or mergers and acquisitions. Trust me - Google is doing PLENTY of the other ones (just take a look at some of their break rooms or employee compensation packages to see how much their spending on human capital), but when you have as much pure cash as Google has, then it makes sense to allocate a good chunk of that to engaging other companies through acquisitions and sales.
What's telling about Google is that they are totally fine with investing their money in wild, unsafe and high-risk groups and companies simply because their SCIENTIFIC appeal... not their investment potential. And that's why I think its pretty dang cool.





Retour en haut







