I really want to know what the hell Bioware was thinking, boasting about a game in Alpha stage.
Its actually quite a human reaction.
DA2 had a tough reception, so 2.5 years later, and about a year post-ME3 and all that agro,
this is the first opportunity to show some people what BioWare have been working on.
I don't think they are boasting, there's certainly bravado, perhaps covering up nervousness at the possible reaction.
So they are upbeat, excited, here's a good news story for a change and they talk about the cool stuff they were working on,
shown in a demo (no doubt held together with developers string and duck tape under the surface.
Then as work progressed and the deadlines loomed, they did what all game developers do and made those tough final edits.
Even then, they needed another 6 weeks (and possibly could have done with a couple more).
Either way, none of this was for public consumption
(for the umpteenth time)...
I might also add, just look at how little BioWare are saying about Mass Effect
and no doubt there will be complaints about Bioware not talking about it enough.