Yes , people, erroneously I admit, claiming they must be the target demographic because they have been the target demographic until now and therefore financed the company which might otherwise not have existed is comparable to people claiming a work of fiction is morally questionable because it doesn't cater to their tastes. Of course.
/s
Disclaimer (because it has been proven that reading comprehension on the internet drops 30-45%) : The [/s] applied to the "is comparable" and not the "erroneously I admit".
It's comparable in the sense that it is people asking for what they want and being met with responses, some positive, some negative.
It's also comparable in the sense that there is a lot of pushback against 'SJWs' supposedly bullying artists into producing media according to some kind of progressivist quotas, thereby damaging artistic integrity. There seems to be very little of this when people try to use the argument that artistic integrity should be cast aside if and when an artist decides to produce something that does not focus on or aim at the majority, even though the outcome - artists apparently producing what consumers of one ilk or another are 'making' them produce, rather than what they actually want to produce.
If Bioware wants to aim outside straight white males for their target demographic for any particular game, if they want to aim at a wider fan base, they are entirely within their rights to do so. They do not owe some kind of...I don't know, protection money? To anyone who has bought their games before.
As far as claiming any pieces of media are morally questionable, you get that on many sides of an argument. Think of any 'think of the children!' debate that comes up with the open depiction of LGBTQ people (this will vary depending on the culture where you live, but I'm thinking of the end of Legend of Korra, for example, where the creators have stated they clearly intended for Korra to be in a same-sex relationship, but they would not be permitted to show this on television.) I can still remember angry posts on the BSN about DA2, and how it promoted homosexuality.
The belief that media and culture mutually influence each other, and that media producers can and should consider the messages they reflect and reinforce, is most certainly not limited to "liberal" people or "SJWs".