There's always a disclaimer somewhere when showing pre-final footage (whether it be pre-alpha, alpha, beta...whatever) that content shown is not final and are subject to change. This occurs in all forms of entertainment. Unless the dev or pr team say it is final cut or gold master or whatever term they choose to use with whichever footage it's being demo'd, there's a good chance what you saw won't be there or will be altered significantly.
The only people that should be faulted on this are those who are dense enough to not realize that pre-release footage is always subject to change, and in games is virtually guaranteed when what's being showed is pre-alpha, alpha, or beta footage.
Similar processes happen in anything that requires design with time and budget constraints...not just entertainment.
What you're suggesting is that developers/publishers can say anything they want--dream up any game they like--and sell copies of said game safe in the knowledge that "we told them it was subject to change." There's no accountability in that, and that's exactly how they like it.
Maybe if there were better recourse for the consumer, this sort of behavior would be less aggravating, but the industry is already so anti-consumer that it's difficult to feel any sympathy for these people. We're limited in our refund options (EA's "gracious" 24 hr return policy on games that take 100+ hrs) and our media outlets are completely dysfunctional and often at-odds with the consumer (paid reviews and exclusives). While all that continues to be industry practice, we should feel okay demanding that when they start telling us about their game, they at least advertise what they know for certain will make it to launch.
Put another way:
"If you can't be sure a feature will make it to launch, don't talk about it."
"But how will we advertise our game?"
"So you admit you're advertising your game as containing features you can't honestly suggest will be a part of the paid release?"
"Well, I guess, but that's how game development works."
"No that's how marketing works and the sooner you stop perpetuating that nonsense, the better. Talk about your game when it's set in stone. That, or you need to start offering your customers some options for recourse; it might be time to loosen up refund and return policies so your fans don't feel burned when they drop $60 on something that doesn't quite match the idea you sold them."





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