By using EA's resources (a multi-billion dollars company) to:
- Apply 'pressure' on the industry, or you could call them their indirect employees (gaming journalist, You Tubers, Twitch casters), for one, and,
- by using the loyalty of younger fans -let's call them 'leftists'- to do their PR work on the Web (although they even hired a private company specializing in e-reputation) for them, using values based marketing techniques, for two.
Modifié par Ashen Nedra, 19 janvier 2015 - 01:17 .





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