Deneirim was likely the main prize as being holy city, it was already a sizable city built around a impressive fortress having started as a Tevinter outpost and then between becoming the capital and being a holy city gathered a sizable amount of prestige and wealth. Controlling Deneirim mean Orlais controlled all both the religious capital and the faith's holiest city.
That still doesn't really generate revenue, regardless of how nice it is for your ego with your center-of-the-world andrastian-orlesian mindset. Getting the Ferelden in the first place was likely a mistake, going back there is just plain stupid. Ferelden won't submit easily and it simply doesn't have riches you could exploit. What it has is terrain that makes your greatest military advantage (amazing cavalry) less effective, stubbornness as national virtue, tradition of central government listening to nobility which in turn is expected to represent the freemen they depend on (since there is no feudal peasantry in Ferelden). Oh, and then there apparently already exists actual nationalism, the Fereldan commoners seem to identify themselves as people of Ferelden first and only then a people ruled by this or that king (and have I already mentioned that the king is seen as someone who leads the country rather than somebody who more or less owns it).
Basically, the whole Ferelden seems built almost with the explicit intention to be extremely ungrateful thing to conquer. In "proper" monarchy you would need to appoint a puppet king and pacify the most powerful of the nobility, in Ferelden you need to pretty much re-build the whole social order from scratch.





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