This the truth. People react very strongly to going negative, like the message being conveyed indicates the company gets what you feel, as a disgruntled consumer. It develops instant affiliayion with the brand and product, because clearly they understand the concerns of the conquerors and would never duplicate the same mistakes or engage in the same practices.
The problem with "positive" marketing, of course, is what is NOT said. Omissions, implications and even unintentional customer expectations are all downfalls of promoting your product on its own merits (or perceived merits).
Negative marketing isn't inherently bad anymore than positive marketing is inherently good. It is merely another tool in the arsenal of a business.
Yay for psychologists getting involved in marketing...





Retour en haut










