Why did Dragon Age have such a successful launch this time around? It was because it appealed to a boarder playerbase. Some may not like multiplayer but it is a big selling point for games and it adds longevity to a title as well.
1)People are influenced by their friends.
2)Cooperative play encourages actual communication with friends. If you're playing a game cooperatively with your friends and talking about the new content whether it be MP or SP related that essentially drives people to purchase it.





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