Gameplay and story telling are natural enemies are at odds and frankly tend to go together not much better than dogs and cats, and the developers must choose which one to favor or choose to balance them equally. We're only human and our attention spans are finite and we tend to concentrate on one thing at any given time, so one second spent interacting with the game mechanics is one less spent enjoying the plot and characters, and the inverse tends to be true. Developers like bioware try to emphasize the story and the gameplay is extremely simple and shallow because they want to let us enjoy the story while 75% of your team just literally plays the game by themselves. Then you have the MMO and online sandbox kind of games like EVE online, where the story tends to emerge naturally from people interacting with the game. People in this game have long term agendas, people tend to come together to help and protect each other, and several groups form out of their needs and sometimes these groups go into other groups territory and this creates a really natural story of conflict.
To be quite honest, I do think that games can have good stories. They don't come along very often, and they have a lot more bad than good, but I do enjoy the hell out of games like The Last of Us, Homeworld, Mass Effect and Half-Life for the plot. Thing is thoguh that whenever someone recommends a game for the story, I ask myself "is this story better than the dozens of classic movies, T.v shows and books that I could be seeing instead? Answer is usually no, and in any case they often distract me from the story with gameplay. Besides, none of the other mediums have any shortage of good story telling, and none of them can ever do anything like EVE online and people do get attached to gameplay as unlikely as I know many folks of BSN think that is, but these people who consider stuff like EVE immersive have been at it for years.





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