And that problem is not working hard enough to get the goal they look for. It is assumed that fans will embrace anything they want just 'because it's Dragon Age', 'because it's Bioware'. And it partially works because the first instalments in all BW universes were great. No, I'm lying, they were ****** EPIC!
If you need to sell something you need to make it look pretty, work smoothly and sound like a charm. Each and every of three points here requires a lot of effort. And then... Then you need to show that you actually care about what you sell.
Step 1. Take an outside contract with a composer to write some epic music for your DLC.
Step 2. Start a co-working themed event with that composer, throw off a party or several with Orlesian dress-codes or something. Make people talk about your your DLC BEFORE you intend to sell it.
Step 3. Price your DLC accordingly to the effort you've put into it. Not that insane 30 USD price tag.
Step 4. Reap benefits.
And if you do everything right - you will get a lot of attention from all kinds of people. Even the ones that never played Dragon Age before. They will beg you to make more PR actions to popularize the DLC. I say it again in the vague hope you can read this - people will ask you to make more advertisement PR events for your DLC.
Some say - that can't be that easy. That won't work.
Okay, a little story then about me and the League of Legends.
I've never played MOBA game before. At all. No DotA, no Tower Defence games, nothing. I did barely know that those games even exist, you know, on the 'again those DotA jokes on my 9gag' level.
Then I've got a youtube recommendation for watching a video. This video.
Checking the channel I've got the name of the game. I've learned that Riot Games 've thrown parties around the world to celebrate the goddamn hero skin release! Even in the wilds. This is the effort to make people love your content I feel obliged to support.
So I paid 20 USD before even knowing what this game actually is. Just as a badge of respect to them Riot Games guys.
I mean - if that worked for a bloody champion skin...
...it has to work with a properly designed DLC, right?





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