Hahaha! I feel so silly. I didn't know what was going on with that. I got the dlc downloaded and fired up the game. I wanted to do some main game stuff first, etc. Then I see this giant ad telling me to buy the dlc. I was a little alarmed. I thought that my purchase was not registering with the game. A glitch, or something.
Then I thought well maybe it was taking me directly to the dlc to play. So, I backed out a couple times and tried to restart, and there it was again.
So, I waited...still concerned about my purchase. I get to the main game and can't find anything regarding my dlc. I was still too low level, but I didn't know that. I was getting ready to riot, then on fluke I tried a different PC, higher level, and bam! there it was.
Lol! Confusing for new players? It was confusing for me.