I don't think it's about trying to adhere to social norms per se (though that's definitely a part of it.) It's more that devs these days are deathly afraid of offending people, especially in the last couple of years in North America since the perpetually offended social justice brigade has been decrying what seems like every game under the sun for the most minor of details.
CDPR have been staunch in the belief that videogames don't need to be handled with kiddie gloves, sex, bigotry and dark themes can be a part of the world, and it isn't a crime to show these things to gamers. Not making the world an egalitarian one is also a sore spot for many, we don't see many if any female commanders (a distinct difference to DA where it seems 8 of every 10 people in a position of power are women.) They also have a very European attitude towards sex, it isn't a big deal or any worse than violence here. They've also garnered a lot of hate because they've been pretty unapologetic for not representing every race/gender/sex/sexual identy under the sun, which is a ridiculous demand in the first place, as it isn't feasible for most games to do so. Especially games working from existing IPs.
Another game that isn't even out yet that gets this treatment is Kingdom Come: Deliverance, because it's a historical rpg set in Medieval Bohemia. Tumblrinas took issue with it because there's a distinct lack of "diversity" in the characters. Game director Daniel Vávra was very uapologetic and said they had always intended to be historically accurate, and they weren't going to jeopardise their artistic integrity to prevent some oversensitive types being offended. The game (and Vávra himself) have been under attack ever since.
I think it's important to note that these are both European devs/made games, and for the most part Europe isn't yet under the thrall of the social justice crusade that has besieges the North American games industry. The "critiques" of the likes of Sarkeesian and Mackintosh aren't going to affect the way they make games, not yet anyway.
Thanks for the generic social critique, but A Song of Ice and Fire is ten times worse than The Witcher and it's a staple of modern fantasy written by an american and highly popular in the US, as is Game of Thrones.
I'm not even american. But I've seen the whole americans = politically correct sheep drivel several times already, and it simply does not hold up to reality. Neither does The Witcher as some kind of ultra edgy and mature setting when it's really barely worse than Dragon Age and less worse than a myriad of existing settings.





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