From my understanding these "Free items" are only available if you buy the game new, so it wouldn't be any different then the options for Project $10 that EA got angry posts from "because they are forcing us to buy new".
I don't know if this is necessarily true. It depends on how the extra DLC is delivered. Certainly, it doesn't matter if you buy the game at release or months later, you can obtain all of the 16 DLCs CDPR is offering. As far as whether it needs to be a new copy, perhaps on consoles. I doubt there is any DLC code for this (each pack will be released every other week I believe) and likely it will be a free download on GoG or just an automatic update. The same could happen for Xbox LIVE and PSN, but this question hasn't really come up. Since CDPR doesn't have a reputation of nickel and diming like BioWare/EA did with ME2/ME3, I'm under the impression anyone who has a copy will have access to the DLC.
I think it's interesting that the 16 free DLCs is receiving so much criticism because of allegations it was "content removed from the game." Even if it was, it's still free and a lot of it (the content dosen't just include hairstyles and new armor, but also brand new quests). Other companies, like EA, would nickel and dime content like this as Day 1 DLC unless you bought the limited edition of the game (ME3 with Javik, for example). What's even worse with that is that Javik actually has a hefty amount of dialogue and clearly was removed from the base game based on his interactions. TW3 DLC is entirely optional and doesn't in any way harm the base game from not being included.
Posters can try and skew the conversation however they'd like, but this comes down to basic behavior and principles on the part of both developers. As far as post-content development and service, CDPR has done a better job than BioWare. If you've played TW1 and TW2 on PC, you would know this to be true (expansion on the ending, new difficultites, arena added, tutorial, lots of new quests, modding kit, etc.). People have been begging for BioWare to support modding on PC for years and yet they have still failed to do so. Now, you can partly attribute this to BioWare being a console developer these days and CDPR still being a PC developer, but it speaks greatly about what each developer is capable of doing.
CDPR is independent and has a great amount of autonomy, thus they can actually do what they want and be much more receptive to their community. BioWare is tied and bound to the AAA publisher scheme and only has as much creative will when they deliver the profits. Shorter DLCs each priced at $10-15 is more economically beneficial to AAA publishers, thus BioWare will keep pushing them out regardless of whether an expansion could do just as well, if not better. BioWare has made strides to improve their DLC practices (no longer removing/adding companions for DLC it seems), but we still have a cash shop that requires a hefty amount of funds and resources on BioWare's part with a bland and generic MP, in my opinion, that doesn't make sense for a BioWare game.
The point of this thread is that there is something to always be learned from others. BioWare proved they were watching BGS closely when the doctors blatantly made statements they were studying the game and seeing how they could learn from it. Alpha DAI was actually much more similar to Skyrim as it had a compass like the former rather than the silly mini-map they ended up putting in to try and be "different." Obviously, the open world and how BioWare attempted to use it is in direct response to the overwhelming success Skyrim received. TW3 is following suit in this regard as well.
All I want is for BioWare to watch. Obviously, it will be more beneficial once TW3 is released. However, that doesn't mean they shouldn't be aware now and following what and how CDPR is approaching development. Keeping Jaws of Hakkon a secret was a double-edged sword with interesting results. It was a pleasant surprise for BioWare fans who likely would have bought DLC anyways. There was no way of building anticipation or hype for the DLC because it was released a day after it was announced (unless you own a Sony console). I think in this case CDPR is right that DLC is likely to be more successful and appealing if it is announced ahead of time to build anticipation.