I truly believe games with stories built around a trilogy are the most successful: Mass Effect, The Witcher, Batman: Arkham, Dead Space, Crysis, Halo, etc.
The reason I believe these franchises are so successful is for a variety of reasons. For one, they have continuity between games. You see the same world and characters evolve over a period of time and it builds a history and a sense of presence. Secondly, there is a buildup of relationships. In these games, you see relationships grow and become more complex overtime, whether it's Garrus and Shepard, Geralt and Triss, Master Chief and Cortana, etc. Third, maintaining the same protagonist throughout the experience. Characters like Shepard and Master Chief really become your own after so much time controlling those characters and engaging in the events and history that comes to shape them overtime.
Fourth, there is an emotional connection and an impact in the storytelling. While ME3 is a controversial game for many, it was a masterpiece in my eyes with scenes such as Mordin sacrificing himself to cure the genophage. The same goes for Cortana sacrificing herself to save MC, Geralt going to rescue Triss, you truly build a connection and a sense of personal accountability for these characters. Lastly, your choices really do have an impact and matter. Over the course of the three games, you have made tough decisions and have created many experiences with others in the game. It's that much sweeter when you can recount those moments and see how they have impacted the future as a result of your choices.
There are various other reasons I can list, but these are a few of the major ones that make trilogies so incredibly successful. I love the Dragon Age franchise, but part of the reason I enjoy Mass Effect more, besides the fact its science fiction, is because of the continuity between games and the buildup. Dragon Age just feels disjointed because you have the Warden Commander, Hawke, and now the Inquisitor. DAI did a decent job of tying them all together, but I would have much rather focused on being just one protagonist rather than jumping to somebody new in every game.
*A side note, I realize Arkham Origins is also technically a part of the Arkhamverse, but Rocksteady only made Asylum, City, and now Knight. Halo is also built around the original trilogy (Bungie) with Halo 1-3 and the new reclaimer trilogy (343) with Halo 4-6.*
Feel free to post your thoughts on whether you believe the next Mass Effect should be a trilogy or not. It's worth noting that the new Lead Writer for the next Mass Effect was the Lead Writer for Halo 4 with 343.





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