Developers really don't get that what might get gamers to try a game is not the same thing as what gets gamers to keep playing. Particularly when we're dealing with a cash shop.
But really, IMO, the problem with this game based on everything I've read is how much it requires everyone to already be good at it to be fun. Take CS as a counter-example. You could be complete trash in that game as a player and while notionally it was PVP a good player could solo the whole thing, and poor players usually just meant a bump in your kill ratio.
Anyway, since this game needs everyone to be good at it to be fun - and since gamers tend to be anti-social psychos in the competitive PvP scheme when losing is actually and clearly someone else's fault because they suck at the game - I'd wager it's hard to draw people in and/or keep them if they suck at it.





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