It's not even the (false) claims. It was the built-up expectations. The endless anticipation . The assumptions that this or that would happen.
even the "we'll be getting info in less than a month" is an assumption.
It's just setting yourself up for disappointment. And ME3 showed just how badly that disappointment can hit.
To be fair though, some of the anticipation was to be expected on our own parts. We were naturally going to get more hyped as the trilogy reached it's final chapter. ME1 was the foundation, ME2 built on it and expanded it. Of course the stakes were going to be high. Of course we would feel more involved in the characters, locations, species, etc. compared to previous games since we finally had a chance to learn and care about them.
I agree Bioware let the train go into over drive though. All those tweets and teases about ME3. All those articles about anything related to ME3 just drove up the expectations, and let's not forget David Silverman with his awesome button
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So it's part Bioware's fault and part out own fault. The problem is that as it went along, we built up a greater list of assumptions, a vision of what the game will be like. It accumulated over years of playing ME games and imagining the final dramatic act. And even if the end is simply acceptable, that may not have been enough to satisfy most people.
Like Bioware themselves stated, they underestimated how much ownership we'd feel over our story. The problem is that everyone started out with a common base in ME1, but as the series evolved, so did everyone's pros and cons about the series. Some loved the focus on characters, others loathed ME2's story, some loved ME1's inventory system, some people hated the Mako, etc.
And as the series evolved, like you said it builds up your list of assumptions that's influenced and hyped up by what we would like to seem, and not necessarily what Bioware had in mind.
And we have an absolute right to state why what we had in mind was better than what Bioware had delivered. But as I mentioned, with people's tastes and assumptions as varied as the choices that are presented in the trilogy, it might become easy to see why Bioware's position with ME3 was so delicate.
Whatever they did, they had to make sure it fit with as many fans visions as possible. To make sure everyone could see Mass Effect as they had seen it evolve to their taste.
And something tells me, after all this time, that perhaps that is why Bioware went with the ending they did for ME3. I agree the execution with the Catalyst was rather lacking, but I can see what they were going for. Something open ended that would appeal to everyone. They could fill in the blanks with what they wanted, make their assumptions through the trilogy come true.
Wanted Shepard to aid in the rebuild of the galaxy? Done. Wanted the galaxy to start from scratch and avoid the pitfalls of AI? Done. Wanted Shepard to marry Ashley/Liara/Miranda/Kaidan/100000 other LIs? Done as done could be.
Overall, I think Bioware screwed up with the hype train in ME3 (which is why we have radio silence on ME next now) and their vision to appeal to everybody's own vision of Mass Effect with an open ended ending failed. But it was never from a lack of effort or because they were dumb. They tried and made mistakes. The execution of said ideas, especially for the ending, set a lot of people up for disappointment.
But I feel that it was their intention to avoid just that. They had the right idea in having the type of ending they envisioned. One moment when they just couldn't put it together scraped that idea and turned it into a blackhole of suffering for thousands of fans.
But you live and learn, and I'm sure they have 