You can't compare ME3 to ME:Next. Times have changed. EA is spending a lot less money on marketing than 2011/12 and early announcements have backfired lately. Long marketing campaigns cost a lot of money and might damage your game. You just can't sustain the hype for more than a year.
I fail to see the logic in this. DAI had a marketing campaign that lasted more than a year and that was a successful game (Sales wise).
And what early announcements have backfired?
I mean, I understand everyone's optimism and thats great, but like I said before, we are all assuming that this game will release in 2016. Some even assume it will release in Early/Spring 2016 which could technically mean less than a year from now if it comes out in April or earlier and yet we still do not even know then official name of the game!?! Lol, I mean really?





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