First week hard copy sales were about same as DA2 but since digital copies are usually sold more these days DAI sales must be better than DA2 sales overall. Actually I was shocked to see the results since DA2 was considered a complete failure in both preiews, rankings and sales after DAO's great success... I expect a Potato Simulator 2015 to sell better than DA2 so... Still I hope DAI sold well enough so Bioware have more budget for the next DA games, though them pricing even the least important DLCs at relatively higher prices worries me. I hope it's not a sign that game did not sell well. Though I hope Bioware got the message that a game like DAO with DAI graphics could probably sell twice as much as DAI, perhaps even more...
In UK, FIFA and GTAV were on top of the best selling list until The Witcher 3 came out yet The Witcher 3 Wild Hunt proved to be the fastest selling game regarding their first week while DAI was the fifth on that same list in the first week... I'd have preferred to see DAI on top of that list to be honest. Not because DAI is the best game that ever made, but because it is certain tha TW3 was the last Witcher game while DA will continue so DA will need better budget for a better game. Though, gotta give credit to where it's due, I enjoyed TW3 greatly, TW3 was probably the game of the year if new Batman game cannot surpass it. They made a perfect job of game producing when it comes to making it truly a living and atmospheric open world, graphics and combat system while DAI failed to match TW3 in those areas. Another area TW3 is luckier than DAI was the protagonist. Bioware had a fans favorite protagonist for DAO but the protagonists came after that failed to have the same effect while TW3 protagonist Geralt on his own was one of the main reasons why TW3 sold that well. Protagonists matter as much as stories, since they are the biggest part of the story. Geralt of Rivia's story had top-quality stuff when it comes to romance, abilities and background. The unexpected and intense love between the mutant/tainted hero and a dark-haired sorceress is one of the concepts TW3 and DAO shared, strangely they both were the most successful games of their respective franchise. Protagonist being a member of the order that was dedicated to slay monsters is another common concept for both games.
Two ways to look at it;
1) DAI sold more than it could have because it looked much better than the previous DA game: DA2.
2) DA series lost some customers because of the failure and disappointment DA2 caused after DAO.
2 may have overweighed the 1 in this case. Though gotta mention post-DAO syndrome may have a huge role in the number of the sales. DAO was a great success in both reviews, fan reactions and number of sales so set a new high for the RolePlaying Games. With the effect DAO had on RPG fans, DA2 sold a lot more than it should have yet in the long term DA2 also lost Bioware a big number of fanbase due to disappointment. Since many of the buyers have also played DAO and DA2 before playing DAI, they thought this game would be better than DA2 and worse than DAO. To break this thought, Bioware made DAO free to buy on Origin. It was a smart move, in my opinion, to show new players the better game you made so the potential customers would expect more from the new game. It also supports my suspicions about the negative effects DA2 had on sales and the fan base.
Financially speaking; I'm sure DAI made more profit than DA2 since net profit per game for DAI must be greater than DA2, even though budget for DAI was a lot higher than DA2. Still, Bioware pricing simplest and least significant DLCs pricing at high sums makes me worry about the sum of the profit they made off DAI. I think they did not get the profit they expected and trying their chances with high priced DLCs and expansions. I hope they sell well (didn't buy Jaws of Hakkon, personally speaking) but I also hope they got the clear messages number of hard copy sales have for them. I'd say, follow the path DAO cleared for you. Combat system, story, companions, protagonist, atmosphere, everything was perfect in DAO.
To summarize; it is obvious the sales were not that great but still better than DA2. As I said, I expect a Potato Simulator 2015 to sell better than DA2 so this doesn't say a lot on its own. I'm not glad that the sales were not great since the greater the sales are the higher the budget for the next games is. Though I'm glad the number of sales gives a clear message to the company: Stick to what you did best in your successful games, don't insist on what failed in your less successful games and you'll sell more and more.
As far as I know the publisher didn't announc the number of sales for DAI but I heard that DAI sold 1,1 million copies in the first 4 weeks. The Witcher 3 Wild Hunt sold more than 4 million copies in the first two weeks. That might give some idea about how well DAI sold. CD Projekt Red giving weekly Free DLC might have affected the numbers but that much domination as soon as the game came out... CDPR sure made a great reputation for themselves from the scratch, gotta congratulate... Though their reputation was mainly created by The Witcher series and now the Witcher series have ended wit the Witcher 3 Wild Hunt, their job is harder than ever. It will be difficult for them to match the expectation after the Witcher franchise.