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Marketing The Next Mass Effect -- Male or Female?


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#401
Kurt M.

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Yeah, you know, now that they've actually started integrating women into combat units, they're discovering a lot of the "women can't do X" stuff is so much BS.  There *are* differences.  They're discovering them.  Things like women need to load their packs differently, and situate the straps differently, because if they do it the same way as men, they'll end up with stress fractures in places you really don't want stress fractures (pelvis and hips are not good places for them).  But as those things settle out, the women are doing just fine.  Which makes sense really, given that women have been actively fighting for the last 14 years in Iraq and Afghanistan without much issue.  (Sure, they aren't *assigned* to combat units, but if you think they aren't seeing combat, you haven't been paying attention.)  Since they've been doing the job anyway, it's about time we started giving them the proper training and gear for it.

 

As long as that "proper training" is exactly equally tough as any men's one (maybe only adapted for women' physionomy?), and they can reach the exact same jobs and positions men have, I agree.

 

I'm happy to hear that they're gradually gaining equality. I've often wanted to ask any "soldier machomen" if he wouldn't want the same chance if he was born with his same exact personality and spirit, but in the opposite sex.



#402
ZoliCs

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It works for me. 

Try this Google link instead. 

 

Nah, it doesn't. Tried that already.



#403
Torgette

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I vote go minimalistB)



#404
Guest_StreetMagic_*

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Yeah, you know, now that they've actually started integrating women into combat units, they're discovering a lot of the "women can't do X" stuff is so much BS.  There *are* differences.  They're discovering them.  Things like women need to load their packs differently, and situate the straps differently, because if they do it the same way as men, they'll end up with stress fractures in places you really don't want stress fractures (pelvis and hips are not good places for them).  But as those things settle out, the women are doing just fine.  Which makes sense really, given that women have been actively fighting for the last 14 years in Iraq and Afghanistan without much issue.  (Sure, they aren't *assigned* to combat units, but if you think they aren't seeing combat, you haven't been paying attention.)  Since they've been doing the job anyway, it's about time we started giving them the proper training and gear for it.

 

Situating their packs isn't going to make a lot of difference when some women only weigh a little more than the gear itself. Nor will it help women on their periods, when their strength can drop for a time.

 

The military is trying to train.. but it isn't going to change much anytime soon. No women have passed Marine Officer Training, for example.. 100% failure rate. And those are the tough female marines ever.

 

Anyways, it doesn't make much difference who you use as a face model. It's all fantasy for the time being. Just have fun with it, instead of trying to be real. Because reality sucks.


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#405
CrazyCatDude

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And I think Dishonored 2 just settled the issue.  Replaced returning male protagonist from the first game with new, alternate female protagonist in the marketing.



#406
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And I think Dishonored 2 just settled the issue.  Replaced returning male protagonist from the first game with new, alternate female protagonist in the marketing.

 

It might be a good idea to use both. The last game let you complete missions in different ways.. this just expands on the idea.



#407
CrazyCatDude

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It might be a good idea to use both. The last game let you complete missions in different ways.. this just expands on the idea.

 

Eh.  Considering I had zero interest in playing the previous game prior to seeing the trailer, and after seeing the trailer, I bought a copy of the game off steam, so I could catch up with the series and be ready for the second one, I'd say it's a marketing win.



#408
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Eh.  Considering I had zero interest in playing the previous game prior to seeing the trailer, and after seeing the trailer, I bought a copy of the game off steam, so I could catch up with the series and be ready for the second one, I'd say it's a marketing win.

 

It's not that bad. Level design and general setting is cool. I wouldn't jump to recommend it, but it's a good waste of time if you like shooters.

 

I don't care about marketing though. But then, you probably already guessed that from my presence in this thread. ;) This isn't going to do much for marketing. Shooter fans will buy it, whoever they may be. Last time, it might've helped that Bethesda/Zenimax publishes it...but it's not a Bethesda game.



#409
Absafraginlootly

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I vote go minimalistB)

 

This sort of thing would look really good on the cover.



#410
The Twilight God

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This is NOT to start a gender war.


Hmm...

The idea of a female being the greatest warrior in the galaxy was pretty absurd. This is why femshep is non-canon. She'd always be weaker, slower and less logical than a male counterpart. Plus she'd be moody and even more emotional than normal during her time of the month. This is why you don't see female generals in leadership positions of combat forces. But since this game is supposedly about exploration and the protagonist is not this super badass I guess a female would be OK.

:) You're welcome.

#411
Grieving Natashina

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Congratulations!  You've managed to successfully spout off every stereotype about women from the last 60 years or so in one fairly short post.  In a thread related to a sci-fi series where the dead can be brought back for enough credits, magic biotics exist thanks to a type of radiation exposure, where biotic implants can really boost strength and endurance, and an all-female race of blue skinned aliens can have sex with anything sentient and breathing in the galaxy.  I'll admit, I'm impressed.

 

Thank you for making me laugh.  If anyone is offended by your comments, then they clearly missed the joke.  In case you are serious, you're just too silly to be offended about.   ;)


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#412
aoibhealfae

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Emotional PMS-ridden grumpy FemShep is the best. She love making things explode.


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#413
Panda

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Why not have both though?

 

YcMNQEv.jpg

 

 

I think it would be cool tactic to introduce both male and female default protagonists in same trailer. Maybe have them chat a bit and go battle together. Breaking 4th wall a little would make cool trailer.


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#414
KaiserShep

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Hmm...

The idea of a female being the greatest warrior in the galaxy was pretty absurd. This is why femshep is non-canon. She'd always be weaker, slower and less logical than a male counterpart. Plus she'd be moody and even more emotional than normal during her time of the month. This is why you don't see female generals in leadership positions of combat forces. But since this game is supposedly about exploration and the protagonist is not this super badass I guess a female would be OK.

:) You're welcome.

 

I doubt very much that the writers had any of this reasoning in mind when they wrote the Shepard character. I guess this is obvious from the fact that FemShep does all the same stuff, unless you're arguing that FemShep should have either been deficient in every conceivable way, or simply not exist in the game, which would be crazy talk. 

 

In any case, what's the difference when you have a universe where gene therapy, cybernetic augmentation, advanced weaponry, power-assisted armors and the power to manipulate dark matter with your mind are things? 



#415
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Someone mentioned that the female voice for the new Fallout sounds like Courtenay Taylor. Need confirmation. I will totally play that if that's the case. I wanted her to reprise her DAO Cocky Dwarf voice in DAI.



#416
Kurt M.

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Congratulations!  You've managed to successfully spout off every stereotype about women from the last 60 years or so in one fairly short post.  In a thread related to a sci-fi series where the dead can be brought back for enough credits, magic biotics exist thanks to a type of radiation exposure, where biotic implants can really boost strength and endurance, and an all-female race of blue skinned aliens can have sex with anything sentient and breathing in the galaxy.  I'll admit, I'm impressed.

 

Thank you for making me laugh.  If anyone is offended by your comments, then they clearly missed the joke.  In case you are serious, you're just too silly to be offended about.   ;)

 

Biotics are a real thing! Don't break my bubble!  :crying:



#417
azarhal

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And I think Dishonored 2 just settled the issue.  Replaced returning male protagonist from the first game with new, alternate female protagonist in the marketing.

 

Emily is not a new character, she is just older than in the first game and clearly inherited her "dad's" awesomeness (which I'm totally fine with). I'm also very happy that we get to play her. 


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#418
Majestic Jazz

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Why not have both though?

YcMNQEv.jpg


I think it would be cool tactic to introduce both male and female default protagonists in same trailer. Maybe have them chat a bit and go battle together. Breaking 4th wall a little would make cool trailer.


Then who goes on the front cover?

#419
von uber

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Then who goes on the front cover?


Liara.
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#420
Panda

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Then who goes on the front cover?

 

I think there could be space for both or neither. There is quite many different ways ME4 could go with cover, it doesn't always has to be default male character on the cover, though I don't dislike Bioware even if they went "traditional" way.



#421
Zazzerka

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Liara.

 

Can't see anyone having a problem with that. Print it and ship it.


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#422
KaiserShep

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Then who goes on the front cover?

 

Honestly, the environment itself should be the focus of the cover. You have a large scale, rear view of three figures, perhaps with the vehicle parked nearby, overlooking a vast alien landscape, perhaps with some odd point of interest either in the star-clustered sky or somewhere on the horizon. 



#423
VelvetV

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For me knowing that I can play as a female is important, and it can be damn hard to find out. From Bioware it's expected, sure, but I'm tired of carefully researching reviews for every game that catches my interest even remotely to glean this one bit of info. There were cases when none of the reviews but one mentioned choosable gender of the protagonist, and if I didn't read that one review I wouldn't buy the game, because I'd believe it's another one of those RPGs that don't allow it. For some games I had to outright ask other people whether there is a choice or not, because it wasn't clear from the advertising campaign, and the replies were negative. It's mildly annoying for me that such an important piece of info is not clearly established from the get go, and the older I get the less time I've got to waste to hunt for elusive info and the more chance there is that I'll overlook a game that doesn't advertise itself clearly enough.

 

Just to make it clear, of course I don't make gender choice a deicisive factor in whether I buy the game or not. But it's a decisive factor in many, many cases. I only buy games I expect to be masterpieces or do something novel if they do not offer me a choice. Besides, gender and other "average market variables" are good measure sticks for the quality of the game, if I see the usual type of grim-looking muscled guy I assume that game is mediocrity outright, because seeing how the devs show no inventive thought with the protagonist, it's safe to assume the rest of the game caters to the most average market variables, as well. Which means there's nothing to expect from it that I haven't seen before. Or if I see underdressed females on the cover, I assume the case of the same. It's kind of naive to think otherwise and hope that a game that goes for being "the most average" will shine with novel thought.

 

ME is expected to deliver, of course, but for people who aren't familiar with Bioware's reputation what I wrote above could easly apply.


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#424
VelvetV

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...

 

Unintentional double post.



#425
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Can't see anyone having a problem with that. Print it and ship it.

 

Yeah. I'd love it.  :rolleyes:  -_-

 

To be serious, it's kind of funny she never did make it on one.