Yeah, but you could also make a case that marketing, which is heavily laced with male cliches, doesn't sell to other demographics not because women don't like SF, but because they are turned off by the same cliches that are supposedly there to appeal to those who are the biggest market, but this target market only exist because of the targeted approach....... ad infinitum in one stupid circle.
I have nothing against dudebro oriented games. I don't play them, but I understand there are people who do and I don't care. It's stupid to insist there should only be one type of game, movie, book, whatever. What surprises me though, is that Bioware failed to market this particular game to its female audience, because they really have a good thing going (mostly by accident, I think), and I know for sure that women would (and do) eat that s*hit right up.
I'm a woman and I don't really care much for those fake progressives, because their idea of "equal representation" is to shoehorn in as much of cliche and token characters as they can & to me that's even worse. Making a concise and well developed story means only that you write your characters like people, and not "she's woman/black/gay... first, actual person second". They managed that with Shepard (albeit accidentally), so I think they should be proud of it and own up to it. I'm sorry, but the whole Mass Effect marketing campaign is a bit funny to me, because it seems as if they tried to ride on the shoulders of other franchises, but they completely missed the mark of what their game actually is. Whatever, I'm just glad I didn't pass on this game because of these stupid things.