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Marketing The Next Mass Effect -- Male or Female?


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#451
Han Shot First

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Based on the trailer at E3 it looks like they will be using a gender neutral armored personage.

 

The person in the trailer was male.

 

Compare him to the obviously female character (human or Asari) seen running to his right and slightly in front of him.

 

r4aPF9K.jpg



#452
Dutch's Ghost

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Male of course. Otherwise not a lot of people would buy the game.


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#453
Han Shot First

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Male of course. Otherwise not a lot of people would buy the game.

 

Dutch's ghost?

 

x0tv6q.png



#454
Panda

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Though the male character with N7 armor doesn't seem to be our PC according Bioware's blog post:

 

"You will play a human, male or female, though that’s actually not the character you saw in the trailer (more on that later)."

 

http://blog.bioware....fect-andromeda/



#455
Han Shot First

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Though the male character with N7 armor doesn't seem to be our PC according Bioware's blog post:

 

"You will play a human, male or female, though that’s actually not the character you saw in the trailer (more on that later)."

 

http://blog.bioware....fect-andromeda/

 

Hopefully by later they don't mean 2016.

 

If that wasn't the protagonist, I hope we'll get some word soon on who he is supposed to be.


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#456
Panda

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Hopefully by later they don't mean 2016.

 

If that wasn't the protagonist, I hope we'll get some word soon on who he is supposed to be.

 

They made trailer for him so I guess he must be somewhat important. It would be nice to get some info and if our character is N7 as well or not.



#457
General TSAR

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Maybe...maybe...the N7 dude is the antagonist.



#458
Han Shot First

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Maybe...maybe...the N7 dude is the antagonist.

 

The weird thing though is that he is running alongside a Krogan and a woman in part of the trailer, and the leak details (which now seem very legit) mentioned a Krogan squadmate named Drack and an Asari squadmate named Cora. Assuming the two allies of the N7 in that vid were those two characters mentioned in the leak, N7 guy could be a companion or ally of the protagonist as well.



#459
Zazzerka

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Andromeda caused the Depression.



#460
Wulfram

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The person in the trailer was male.

 

Compare him to the obviously female character (human or Asari) seen running to his right and slightly in front of him.

 

 

Female character is human, asari helmets look different to accommodate the tentacles.

 

(Or they did in ME1, not sure we've seen any since then)



#461
Han Shot First

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Female character is human, asari helmets look different to accommodate the tentacles.

 

(Or they did in ME1, not sure we've seen any since then)

 

You're right. Now that I take a closer look at her you can also sort of see a human skin tone through her helm.

 

Also my memory was a bit faulty on the leak details. The leak mentioned a squadmate named Cora but didn't specify her species, unlike Drack. It was only BSN fan speculation that she was Asari, I believe based on biotic abilities that were mentioned. Perhaps Cora is human, and that is Cora in the teaser. Cora is a human name at least.



#462
The Twilight God

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The person in the trailer was male.
 
Compare him to the obviously female character (human or Asari) seen running to his right and slightly in front of him.
 
r4aPF9K.jpg


That trailer was not marketing the protagonist. That isn't the main character. Each person you see out there is potentially "the protagonist". I believe the box cover will have both sexes in armor, faceless.

#463
aoibhealfae

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Saw the MEA teaser trailer (thanks EA for mailing it this morning). I'm not surprised that its another default badass scifi male warrior but now equipped with a Not!Spartan turbo booster!!!!

 

Bioware tend to market all their major male human protagonists in their trailers so I doubt that would this trend will change... then again, they have a lot other badass scifi male defaults to contend with and its all "mine is bigger than yours" for now... sigh... I wouldn't read too much from the teaser though.



#464
Silver Souls

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Why not both? The case could be halved with the right being the male and the left side being the female?


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#465
N7Jamaican

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Who knows the next trailer could be a female, or our protagonist. Which will probably be male.  We'll see on N7.  I suspect trailer #2, and plot reveal. But still no gameplay footage.



#466
Rhaenyss

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I don't care how many people play what, but I personally feel they should market both. If only to put the option out there. It's not so surprising that most people play male. The other day I talked to my friend who didn't even know there was an option to play as female in ME1 because the CC screen gives you John Shepard as first option, and only then the obscure 'custom male/female' options. I was also reluctant to buy the trilogy (I didn't do much research beforehand), because the cover showed only this bland spacemarine #28 & frankly did nothing for me to get me excited, it looked like just another generic shooter. I only bought it because some of my friends swore it was very good.

 

My vote is for split cover or plot related cover, or even flippable (if all else fails).


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#467
Vanilka

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Agreed, Rhaenyss. I was in a similar situation like your friend once. For quite some time, I had no idea Mass Effect actually provided the option to play a female character because all the marketing I saw showed the default male Shep until some point. (I eventually bought the game not having an idea what femShep might possibly look/be like.) And it's not that I didn't play any BW games before that. It just didn't at all occur to me from the advertising. Even Steam etc. ever only displays Sheploo and a female LI (+ a random alien squaddie) in the thumbnail for ME1 and ME2. Nowadays that I'm older and smarter (Hopefully.), I tend to try and look up information for myself not to miss out like that again, but I still think it would be a good idea to include both, if possible. Plus, I don't know, I just think it would be really cool if neither gender got left out.


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#468
Rhaenyss

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Regarding ME1 -- Couple of days ago I started a new character (renegade femshep), and it doesn't even offer the clear choice at the first screen. It's either John Shepard or "Enter new ID" (which doesn't mean much to someone who just wants to start the game). How are people remotely surprised that Femshep is in the low 20s?

 

I guess it just feels like an odd choice for a game that is basically an RPG, and the universally appealing thing in all RPGs is the choice to make your own character. It baffles me that they failed to market that, because to me that can only be positive??


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#469
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Don't wish to be offensive but i believe that the iconic has to be male,sci-fi are more appreciated by males,albeit the Mass effect series is somthing different


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#470
prosthetic soul

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Clearly it should be male.  I mean come on, females are over-represented in video games nowadays.  Give the males some time to shine! 



#471
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For those of you who claim to have not known that ME had the option to play both genders, I feel compelled to ask... do you *only* look at the cover of the box before deciding whether or not to buy a game?

 

I mean, I didn't play any ME games until halfway between 2 and 3, and I never saw any cover until much later (because I buy all games digitally), and I never even play as a female whether the option is present or not, but I *still* knew you could play both genders.



#472
Monica21

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For those of you who claim to have not know that ME had the option to play both genders, I feel compelled to ask... do you *only* look at the cover of the box before deciding whether or not to buy a game?

 

I was actually sort of following the development, and all the gameplay footage of ME1 had a male Shepard and lots of collar-grabbing. My assumption, because I probably didn't read much about it, was that it was a strictly male protagonist.


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#473
Rhaenyss

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I don't have much time to play games, so I'm not really "into it" that much. I only research games that have caught my eye. And Mass Effect seemed pretty generic, I guess. By "seemed", I mean the few instances that I've heard about it in various forms. Also, I don't consider myself to be someone that judges things by covers, but the cover with a bald guy with a big gun usually conveys "this is a shooter... with aliens" and not much else. I'm not saying that it's hard to find out all the other things, but sometimes it's those little marketing details that provoke you to even bother and find out more. Like, for example, the original cover of WoW, it shows female night elf and male dwarf, so I was immediately interested in finding out if I can play as that night elf or if they offer various races (I usually always pick up games that let you make your own character).

 

And btw, even when you start a new game in Mass Effect, there are only two presets, "John Shepard" and "New ID". I checked the box (the "Mass Effect Trilogy" version), and also no mention or depiction of a female Commander, only Sheploo's face on everything.


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#474
Liveshiptrader

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Clearly it should be male.  I mean come on, females are over-represented in video games nowadays.  Give the males some time to shine! 

 

Over representation implies that there is too much of something, I guess ironic "progressives" don't understand the idea that not everything is a balancing act or wanted in the same quantity.

 

Male leads sell, come back with the idea that they are over-represented when they don't



#475
Rhaenyss

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Yeah, but you could also make a case that marketing, which is heavily laced with male cliches, doesn't sell to other demographics not because women don't like SF, but because they are turned off by the same cliches that are supposedly there to appeal to those who are the biggest market, but this target market only exist because of the targeted approach....... ad infinitum in one stupid circle.

 

I have nothing against dudebro oriented games. I don't play them, but I understand there are people who do and I don't care. It's stupid to insist there should only be one type of game, movie, book, whatever. What surprises me though, is that Bioware failed to market this particular game to its female audience, because they really have a good thing going (mostly by accident, I think), and I know for sure that women would (and do) eat that s*hit right up.

 

I'm a woman and I don't really care much for those fake progressives, because their idea of "equal representation" is to shoehorn in as much of cliche and token characters as they can & to me that's even worse. Making a concise and well developed story means only that you write your characters like people, and not "she's woman/black/gay... first, actual person second". They managed that with Shepard (albeit accidentally), so I think they should be proud of it and own up to it. I'm sorry, but the whole Mass Effect marketing campaign is a bit funny to me, because it seems as if they tried to ride on the shoulders of other franchises, but they completely missed the mark of what their game actually is. Whatever, I'm just glad I didn't pass on this game because of these stupid things.


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