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Marketing The Next Mass Effect -- Male or Female?


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#26
Valkyrja

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I hope they make another distinctive character like Sheploo to be the face of the game.

 

Oh and BioWare could you throw us FemProtagonist players a bone and base her on an attractive model like you did with Vanderloo.


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#27
MstrJedi Kyle

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I think they should do what they did with Mass Effect 3 and use both.


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#28
Wayning_Star

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I'm thinking neutral gender as witcher 3 has gotten into trouble with 'sexist' role playing? I read that online, I'd post a link but this text box won't let me.. just google/look up witcher 3 sexist... yikes!



#29
Broganisity

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Maybe they'll do both, maybe they will just feature an armored figure who you can't discern the gender of by body shape alone? Maybe they are secretly a Batarian infiltrating the Alliance?

 

I can only guarantee that they will go male and that people are better off focusing on the important things. . .I mean, who here really is going to pay attention to the advertisement in comparison to the actual meat and bones of the game? I think it's safe to say most of us are locked into buying it either way. :lol:



#30
CrazyCatDude

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I'd love to see them Market the female character for a change.  I'd love to see them market a non-white character for a change.  I don't think there's a snowball's chance in hell of either of these happening, but it would be nice.

Instead, we'll get all of the marketing focused on a fairly good looking, but poorly groomed white guy, whom I'll promptly ignore when I get into the character creator in favor of a custom female with a buzz cut.

 

 

I'll probably be doing the exact same thing. My cannon Shepard had a buzz cut :)

 

The Shepard in my icon is my canon Shepard.  I figured 1). She's a marine, 2). She spends a goodly amount of time wearing a helmet, and 3). She's a vanguard, which means close quarters combat, where you don't want to give an enemy anything they can grab hold of.

I figure the hero of the new game 1). is a marine, 2). spends a goodly amount of time wearing a helmet, and 3). is a vanguard, which means close quarters combat, where you don't want to give an enemy anything they can grab hold of.  Thus, buzz cut.

I really liked the way trainer looked in ME3 though.  Might go for an ethnic Indian look.  That, or something Eurasian, or Latino.  I suck with character creators, but I'd love to get something vaguely Ming Na Wen, or Rosario Dawson out of the character Creator.  I'd even setting for Lucy Liu or Sheetal Sheth.


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#31
Maniccc

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I suspect they will do both.  If not, it will definitely be male.



#32
camphor

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depends whos in charge of marketing

 

if its EA directly it will focus on mostly male as statistics dictate it will sell better 

 

if bioware has more control you will see a healthy mix of both wouldn't rule out a male shep/female shep both on front cover bioware is an extremely PC company (they try to be anyway) with great respect to their female gamers i would bet on the healthy mix

 

Edit: also at this point and time if femshep isn't on the front cover bioware will have a new one torn through by the feminist community, and that's bad press, could be wrong but i think bioware has a larger female following them most AAA games and bioware may be the only major company that would suffer actual sales if there was any sort of gaf on bioware's part. This both speaks to biowares (well done in my opinion) courting of the female demographic and the winds of change in the gaming industry

 

almost guaranteed to be white regardless though i could see them going with a "cant really tell where they are from" look, which currently just means caucasian facial structure with slightly darker skin

 

hate if you want folks but marketing is marketing just telling the truth 


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#33
Guest_postlapsarian2_*

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I've heard a few female fans, particularly in the protesting Jacob and Thane threads, say that it was funny (and upsetting) to finally see femShep marketed in ME3, but get treated the worst in that game (with romances at least). 



#34
Guest_StreetMagic_*

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I've heard a few female fans, particularly in the protesting Jacob and Thane threads, say that it was funny (and upsetting) to finally see femShep marketed in ME3, but get treated the worst in that game (with romances at least). 

 

Yeah, the common phrase I hear there is "F*ck you, Bioware."  :lol: Marketing didn't do anything in this case.



#35
CrazyCatDude

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Yeah, I really don't know what Bioware was thinking with regards to the FemShep romances.  Thane, I get.  He was gonna die one way or the other anyway.  The thing with Jacob was just... FTW?  I will never understand why, given how many people asked for it, they didn't make FemShep/Joker a thing.  Would have been a LOT of happy female fans if they had.


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#36
Xerxes52

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I hope they make another distinctive character like Sheploo to be the face of the game.

 

Oh and BioWare could you throw us FemProtagonist players a bone and base her on an attractive model like you did with Vanderloo.

 

Would be nice if both male and female protags got a default face based on a model/actor this time around.



#37
Guest_postlapsarian2_*

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MassEffect4Art.jpg

This would've made for a great box cover, and it's entirely neutral.

I don't see how this is gender neutral. Women have breasts and curves into the torso and hip (well usually unless you're an extreme athlete) and have smaller shoulders and ribcages than men.

Spoiler

 

That torso looks like a man's. 

 

Off-topic: I wonder what other inspirations the devs are taking from Prometheus.

 

prometheus0004.jpg

Source



#38
Guest_StreetMagic_*

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Off-topic: I wonder what other inspiration the devs are taking from Prometheus.

 

I won't complain. I loved the look for Prometheus.

 

 

Hated the cynicism of Ridley Scott though... but that's always been his thing. Maybe it's been Mass Effect's as well. Neither one views the galaxy as a "fun" place. 



#39
Absafraginlootly

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Regardless of what they go with I think they should make it clear you can make your own character. I'm one of those people who didn't get into mass effect until ME2 had been out for a good while because I just saw posters of white stubbled guy #252 and glazed over, turned to the next thing. Had no idea that you could design your own pc let alone play a woman.

 

Obviously I'm familiar with the series now so marketing isn't going to make such a difference for me, but it will for people who aren't familiar with ME/bioware, and they're the ones who marketing is for.


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#40
KaiserShep

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The Old El Paso girl already has my answer. 



#41
dreamgazer

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I don't see how this is gender neutral. Women have breasts and curves into the torso and hip (well usually unless you're an extreme athlete) and have smaller shoulders and ribcages than men.

Spoiler

 
That torso looks like a man's.


Depends on the type of armor being worn, and the body shape of the individual. I do so appreciate the anatomical diagram, though!

Either way, the concept art conveys the idea of gender neutrality. Could be more androgynous in a final design, sure, but that's also just concept art.

#42
Guest_postlapsarian2_*

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Depends on the type of armor being worn, and the body shape of the individual.

Either way, the concept art conveys the idea of gender neutrality. Could be more androgynous in a final design, sure, but that's also just concept art.

If they market the female protagonist on the cover as being identical to the male i'd be a little nervous about what is going to happen with customization  in game. I doubt body sliders will be made available for character customization, so I hope the female protagonist body shape won't look like a duplicate of the male protagonist's shape. That would be as lazy as the female shoulders and arms male elves got in DAI.

 

I like what they did with Ashley on ME1's cover in contrast with Sheploo (you can tell she is a female):

617477-mass_effect_box_art.jpg

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#43
CrazyCatDude

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What they could do is a flip cover like they did for ME3, and pack half the boxes with FemProtag face out, and half with BroProtag face out.  Have Blur do a male and female cinematic, and post them both at the same time.  Do a fifty/fifty split for the number of TV spots, and do half and half posters for magazine layouts, where one hand if Bro and one half is Fem.  That would actually rock.


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#44
dreamgazer

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If they market the female protagonist on the cover as being identical to the male i'd be a little nervous about what is going to happen with customization  in game.


By that logic, one would think that Sheploo's the only option in Mass Effect.

It'd be a vague figure, just like Inquisition's cover:

dragon_age_cover.jpg
 

I doubt body sliders will be made available for character customization, so I hope the female protagonist body shape won't look like a duplicate of the male protagonist's shape. That would be as lazy as the female shoulders and arms male elves got in DAI.


Nobody's suggesting that the body models should be the same in-game, though there are bulky armors, like the N7 Defender armor, that largely conceal features. We're talking about a still artistic composition for the box artwork here.

 

Anyway, when it comes to artwork, I do prefer the idea of a reversible design. But if they went neutral like DA:I, I dig that concept art. 


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#45
CrazyCatDude

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The problem is, unless the cover model is distinctly female people just assume it's a guy.



#46
SomberXIII

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Gender-Neutral is a worse case scenerio imo.



#47
CroGamer002

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They're promote their game with a male protagonist 90% of time.

 

They just will.



#48
SomberXIII

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The problem is, unless the cover model is distinctly female people just assume it's a guy.

The problem is, you just want the audience to know that it's also a girl.  :P



#49
CrazyCatDude

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The problem is, you just want the audience to know that it's also a girl.  :P

 

I don't actually see that as a problem.  Anything that distinguishes the game from "generic scifi shooter" is a good thing.  I'm so completely bored of "unshaven generic white dude" protagonists in video games, I've gotten to the point where I won't even buy a game anymore if it has a static male protagonist.  BioShock Infinite was the last straw, in that regard.  I got just far enough into the game to meet Elizabeth, and start to see her powers, and turned it off in disgust, because I could have been playing as this really interesting character with these near reality shifting powers, trying to escape a life of imprisonment, but instead, I'm stuck with Gruffvoice McManPain, who's entire story arch I had figured out right around the first "False Shepard" sign.  Meh.



#50
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I don't actually see that as a problem.  Anything that distinguishes the game from "generic scifi shooter" is a good thing.  I'm so completely bored of "unshaven generic white dude" protagonists in video games, I've gotten to the point where I won't even buy a game anymore if it has a static male protagonist.  BioShock Infinite was the last straw, in that regard.  I got just far enough into the game to meet Elizabeth, and start to see her powers, and turned it off in disgust, because I could have been playing as this really interesting character with these near reality shifting powers, trying to escape a life of imprisonment, but instead, I'm stuck with Gruffvoice McManPain, who's entire story arch I had figured out right around the first "False Shepard" sign.  Meh.

 

I think you're being unfair by calling them generic. I'm not even white (well, I'm half white), so don't get me wrong. I'm not defensive or anything. It's just that I recognize all of these characters as different. MaleShep is not the guy from Bioshock. Nor are either of them Nathan Drake. They're unique characters in their own right.


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