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Marketing The Next Mass Effect -- Male or Female?


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#76
MissOuJ

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Both. Both is good. Though I really would like to see at least one mainstream trailer or tv-spot which involves the female PC, not gonna lie... but I'm not holding my breath.



#77
Iakus

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Neither.

 

Let the Mako market the game  ;)


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#78
Altair_ShepardN7

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What's the point of a cheap cop out? They either commit themselves fully for better ethnic/gender representation or they don't. An ambiguous, hidden character won't do it.

And have everyone go nuts, bitching and posting countless threads on BSN? Nah, I'll rather take the generic character.



#79
ZoliCs

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And have everyone go nuts, bitching and posting countless threads on BSN? Nah, I'll rather take the generic character.

 

Bitching is inevitable here...



#80
JamieCOTC

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At this point I think I would rather see a Space Hamster as the poster child than a dudebro.
 
Since that will never happen...

DAI had the human male in all of the official marketing and added females and other races in demos, feature pics and some other vids. That seemed to work out well. I think the days of excluding females (and anyone not a white male) in BW marketing are over. I hope.
 


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#81
GalacticWolf5

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Leave out humans alltogether, most quarrels solved.

Put a Krogan on the cover, no one knows which gender they represent until they talk.

Kroganconcept.png

That´s one fine lad(y).


A Female Krogan has a flat head.

#82
BioWareM0d13

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I don't think it matters. This is something that a few fans on the BSN or Twitter make an issue of when they feel the marketing character doesn't represent their version of the character. I doubt it matters at all in terms of sales which gender is on the cover.

 

Having said that I think Bioware should go with only one version of the main character on the game box art, and that it doesn't matter whether that marketing version is male or female. Having both versions on the game box, like some fans suggest, would be a bad idea. It would be confusing to anyone not familiar with the series and just look like you get multiple protagonists like GTA5, or one of the two versions of the protagonists will be mistaken for a companion character.


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#83
BassStyles

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Regarding the Witcher 3 being sexist... I just don't understand it. They made the lead character male and behave a certain way to tell a story. The problem is with most, is that the story wasn't told the way THEY want it. "I want it to be female, I want it be gender neutral, I want it to be etc."

 

If every story adhered to this thought, creators wouldn't be able to well... create what they originally wanted. I whole heartedly support the idea of giving audiences a variety of stories that star females and other ethnic groups, but to slam a game because it doesn't fit their tastes, is what bothers me with the current entertainment feminist mentality. It sounds more like an agenda, and people will spin stories or place blame to support said agenda.

 

With that said, since ME has made a history of giving players an option, I think both should be marketed. Because that's one of the key features of their games, player choice. Choose a female or male, choose a renegade or paragon, it's up to you. I'd like there to be two faces for the next Mass Effect, like others have suggested. Model them after specific characters (ie Sheploo) with a reversible cover, and when they ship, make sure that they are both flipped. Don't want to ship them with ALL the covers facing with a male character... defeats the purpose IMO.



#84
NM_Che56

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put a dog on the cover.  Everybody loves video game dogs.


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#85
Guest_PaladinDragoon_*

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I don't visit a lot of forums. Is this the only one that make such a big deal about how a game is marketed? I am pretty damn sure that 99.9% of people interested in ME do not give a damn about who is in the promotions. They are more interested in if the game is going to be good or not.


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#86
MissMayhem96

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The Shepard in my icon is my canon Shepard. I figured 1). She's a marine, 2). She spends a goodly amount of time wearing a helmet, and 3). She's a vanguard, which means close quarters combat, where you don't want to give an enemy anything they can grab hold of.

I figure the hero of the new game 1). is a marine, 2). spends a goodly amount of time wearing a helmet, and 3). is a vanguard, which means close quarters combat, where you don't want to give an enemy anything they can grab hold of. Thus, buzz cut.

I really liked the way trainer looked in ME3 though. Might go for an ethnic Indian look. That, or something Eurasian, or Latino. I suck with character creators, but I'd love to get something vaguely Ming Na Wen, or Rosario Dawson out of the character Creator. I'd even setting for Lucy Liu or Sheetal Sheth.


I would love to model the protagonist of ME:Next after Rosario Dawson, she has gorgeous facial features. Lucy Liu would be nice too, but I have found Asian features hard to create in CC's.

My canon Shepard kept her hair buzzed because when she was an orphaned child on Earth she had the equivalent of head lice and so she kept it short and it has stayed that way ever since and because she is a marine and all of the reasons you mentioned.

#87
Helios969

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Neither.

 

Let the Mako market the game  ;)

And drive around over 50 unique planets collecting shards, er, I mean, ancient Asari writings.  Mass Effect: Inquisition coming soon;)

 

Anyhoo, I would love for them to go with a badazz female this time around (even though I doubt they have the fortitude to do so.)



#88
pdusen

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I don't visit a lot of forums. Is this the only one that make such a big deal about how a game is marketed? I am pretty damn sure that 99.9% of people interested in ME do not give a damn about who is in the promotions. They are more interested in if the game is going to be good or not.

 

The fixation on what kind of character appears in marketing promos, of all things, is indeed pretty peculiar to this forum.



#89
Madcat 124

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A masked character in bulky armor, as to not say one gender is more "canon" than another. That's how I hope they do it however.



#90
Altair_ShepardN7

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A masked character in bulky armor, as to not say one gender is more "canon" than another. That's how I hope they do it however.

So do I, but apparently people here don't like marketing with "generic" characters. 



#91
CrazyCatDude

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Not a fan of most CW stuff, sorry. Maybe I'm not the right demographic...age wise.  :lol:

 

 

Anyways, everyone seems to be discussing this pretty other stuff maturely. I'm....... glad. I wasn't sure if this would stir up crap or not.

 

Most stuff on the CW, I could take or leave, but Arrow, The Flash, and The 100 are fantastic.  Admittedly, The 100 gets started slow, but by the end of the second season, the show is absolutely brutal.  Some of the decisions that the lead character is forced into making will leave you picking your jaw up off the floor, simply because you can't believe a show on network TV actually went there.  I also really like the fact that the two main characters are a bisexual woman, and a non-white guy.



#92
von uber

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This is actually quite an interesting question. If I had been asked this question a few years ago I suspect my answer would be very different to what is going to follow.

 

This is me - a fairly average white 30 something. Nothing too special - in fact just the sort of professional with disposable income that can afford to spend money on computer games - a quite good marketing target in fact.

 

Spoiler

 

However, in my arms is this - my little ten week old girl.

 

Spoiler

 

What I want is that when she is gaming - and hopefully she will be - this question will not have to be asked. I do not want her to grow up in a world where she feels left out of (or not feeling she can identify with) these amazing experiences due to the decisions of a marketing board feeling it has to target the likes of me, ignoring the majority of other people of different colour and sex out there. It's a pipe dream I know; but if it starts with Bioware giving equal marketing to the ME:N protagonist (or having the female as a primary focus, like Sheploo was in ME1 / ME2) then I think it will be a small step on that path.

 

Other battles, like the portrayal of women in games and the general culture of gaming towards women in some circles is another thing I have taken note of more - probably because it does not take too much of a mental effort to think 'what would my little girl think of this?'


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#93
dreamgazer

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Your daughter looks TERRIFIED for the state of videogame portrayals, von uber.

(Congrats!)
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#94
von uber

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Your daughter looks TERRIFIED for the state of videogame portrayals, von uber.

(Congrats!)

 

I had been showing her the I hope ME 4's NPC's don't look ugly like in Dragon Age Inquisition thread.



#95
CrazyCatDude

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I agree with this. There is a right way to do something and there is a wrong way. I am a black male and I hate to see the majority of protagonist being white including females. I hated how when Bioware allowed gamers to vote for the look of female Shepard, the non-white looking ones never stood a chance.

I am all for diversity but that does not mean we can trash the heterosexual white male demographic. I hate how in democratic politics (I a democrat btw) being a white male is suddenly "bad". I also noticed that among many feminist, many do not just want to be equal to men, but actually superior to men and they want the courts to favor this. Sometimes I think that women do not want 100% equality, just equality that favors them in certain situations while wanting to maintain traditional status quo in situations that benifits them as well but this is a topic for another time.

Either way, I hate seeing white males dominate videogame characters, but that does not mean we can bash or disgrace then either. They should be respected to.

 

I really do not want to get into a debate over feminism, not on a video game forum.  I'm not nearly intoxicated enough to think that will end any way other than my blood pressure getting high enough to cause me to stroke out.

That being said, a lot of what you're seeing is resentment built up over decades and centuries towards, and forgive me here for not having a better term, 'the oppressing class'.  Basically, when a group has been dominated by another group for long enough, there's a tendency to define the dominant group as 'the other', and once that happens, there's a tendency to dehumanize and devalue 'the other'.  What ends up happening, then, is any time the oppressed group sees the oppressing group exercising their privilege, you get a "effing (blank) people" reaction.  "effing men", "effing straight people", "effing white people", "effing cis people".  It's not that the group actually believe, on an individual basis, that they are better than the oppressing group.  It's more a psychological defense mechanism to deal with the pain and frustration of being members of a marginalized community.  The more marginalized the community, the stronger the reaction.  And the reaction is rarely homogeneous across the community.

The narrative that feminists want special treatment is largely created by men who hold up fringe nut cases like Andrea Dworkin as the end all and be all of feminism, when in reality, she's as much a fringe case as someone like Fred Phelps is for Christianity.  Most feminists want to be able to go through life being treated like a human being instead of a blow up sex doll.  Sure, you do have a few fringe cases like Dworkin, but then, the black civil rights movement has people like Louis Farrakhan, who's an antisemitic black separatist, by his own admission.

The thing is, it's not about hating on "Grizzled, generically handsome, short brown haired guys".  It's about being tired of not seeing ourselves represented.

 

I'm gonna come right out and say it here.  I'm white.  I lived with a member of the opposite sex for 11 years.  I'll leave my gender to you to figure out.  I can easily pass, as long as I keep my mouth shut.  But one of the reasons I love bioware is that they have characters in their games who are like me.  Admittedly, there have been a few missteps with their presentation of LGBT characters, or characters who pretty much any member of the LGBT community is going to read as queer, who are straight only romance options in the game *cough*Cassandra*cough*Jack*cough*.  But they've taken feedback, and listened.  We've gotten characters like Sera, Dorian, Traynor, Cortez, and Krem (about whom I will never be able to say enough good things).  The degree to which simply seeing characters who are like me within a narrative matters to me can not be overstated.

And for the same reason, I want to see something different on the cover of the next Mass Effect and/or Dragon Age game.  Because seeing yourself reflected in art is something that is hugely powerful and meaningful to people.


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#96
N7Jamaican

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Actually, I think a soldier in N7 armor where you can't tell the gender would be the 2nd best option next to just having two cover box arts.



#97
CrazyCatDude

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Oh, dear Lord, you've probably scared the poor child for life.



#98
CrazyCatDude

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This is actually quite an interesting question. If I had been asked this question a few years ago I suspect my answer would be very different to what is going to follow.

 

This is me - a fairly average white 30 something. Nothing too special - in fact just the sort of professional with disposable income that can afford to spend money on computer games - a quite good marketing target in fact.

 

Spoiler

 

However, in my arms is this - my little ten week old girl.

 

Spoiler

 

What I want is that when she is gaming - and hopefully she will be - this question will not have to be asked. I do not want her to grow up in a world where she feels left out of (or not feeling she can identify with) these amazing experiences due to the decisions of a marketing board feeling it has to target the likes of me, ignoring the majority of other people of different colour and sex out there. It's a pipe dream I know; but if it starts with Bioware giving equal marketing to the ME:N protagonist (or having the female as a primary focus, like Sheploo was in ME1 / ME2) then I think it will be a small step on that path.

 

Other battles, like the portrayal of women in games and the general culture of gaming towards women in some circles is another thing I have taken note of more - probably because it does not take too much of a mental effort to think 'what would my little girl think of this?'

 

Very well said, sir.  And congratulations.  I think she's going to grow up to find she has an excellent father, based on what I'm reading here.


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#99
CrazyCatDude

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The fixation on what kind of character appears in marketing promos, of all things, is indeed pretty peculiar to this forum.

 

This is a thread dedicated to how people want to see the game marketed...


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#100
BabyPuncher

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That being said, a lot of what you're seeing is resentment built up over decades and centuries towards, and forgive me here for not having a better term, 'the oppressing class'.  Basically, when a group has been dominated by another group for long enough, there's a tendency to define the dominant group as 'the other', and once that happens, there's a tendency to dehumanize and devalue 'the other'.  What ends up happening, then, is any time the oppressed group sees the oppressing group exercising their privilege, you get a "effing (blank) people" reaction.  "effing men", "effing straight people", "effing white people", "effing cis people".  It's not that the group actually believe, on an individual basis, that they are better than the oppressing group.  It's more a psychological defense mechanism to deal with the pain and frustration of being members of a marginalized community.  The more marginalized the community, the stronger the reaction.  And the reaction is rarely homogeneous across the community...And for the same reason, I want to see something different on the cover of the next Mass Effect and/or Dragon Age game.  Because seeing yourself reflected in art is something that is hugely powerful and meaningful to people.


You seem like an honest person.

I wish I could give you better news.