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Marketing The Next Mass Effect -- Male or Female?


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#176
DuskWanderer

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Yes. We know! Those of us who want to see more people of color in future human populations in ME (which makes sense if you consider the amount of people of color on planet earth today) are SJWs and our opinions are not valuable enough to listen to. We are not valuing the opinions of heterosexual white men. You told us already. We got it.

http://forum.bioware...ism/?p=19237757

 

Now back to the O'Reilly show.

The fact that you only care about seeing "people of color" proves it's not worth listening to. Not once do you even consider "interesting characters", "unique backstories", or anything similar. Just what they look like. 



#177
Guest_StreetMagic_*

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Vanderloo's ex-wife has an exotic look. She is Spanish model Esther Cañadas. She looks like a mixture of many races, but is blonde and we are in desperate need of blondes. 

 

 000000293889-Esther_Ca%C3%B1adas-modelpr

[Source]

 

Blondes are supposed to be rare in ME (and blue eyes/blonde specifically). That's pointed out in the books when describing Kahlee... she's kind of an oddity in the future. 

 

I bet the same is probably true for default Femshep (Red hair/green eyes).



#178
DuskWanderer

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Blondes are supposed to be rare in ME (and blue eyes/blonde specifically). That's pointed out in the books when describing Kahlee... she's kind of an oddity in the future. 

 

I bet the same is probably true for default Femshep (Red hair/green eyes).

 

The blondes also look like they're covered in bleach. Conrad Verner comes to mind.



#179
Steppenwolf

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Vanderloo's ex-wife has an exotic look. She is Spanish model Esther Cañadas. She looks like a mixture of many races, but is blonde and we are in desperate need of blondes. 

 

 000000293889-Esther_Ca%C3%B1adas-modelpr

[Source]

 

Did a bee sting her on the lip?


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#180
DuskWanderer

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Did a bee sting her on the lip?

My guess is collagen injections.

 

Don't they take those from your butt?



#181
TheChosenOne

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My guess is collagen injections.

 

Don't they take those from your butt?

 

You be surprise at what a doctor would do for you if you slip them extra cash  



#182
Steppenwolf

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You really do write some bollocks. An annoying fuddyduddy? Get a grip man. The fact that you think that a debate around a medium that has some issues it needs to face when it comes to how it both treats and portrays people who are not either white, male or straight does not make it 'pandering to minorities'. Here's a news flash for you: women are not a ****** minority.


Women are a minority in gaming and a very small minority in the action game market. There's nothing to face, that's just the reality of the video game market. Do action movies pander to women, a demographic less likely to buy a ticket? No, and why should they? Do romance novel publishers pander to men, a demographic less likely to buy the books? No, and why should they?
BioWare is a company, not an equal rights foundation or cultural enrichment think tank. They advertise to their key demographics because that's where the money is.
 

I came across this little gem a while ago when i got SR2 on a steam sale:
http://uk.ign.com/ar...ks-saints-row-2
Features this little gem (along with the charming photoshoot):
IGN: The only thing the readers of our site like as much as videogames are babes, and now they can get two for the price of one. So how did your role in Saints Row 2 come about?
That's just sad. Really sad. It's the sort of thing a 13 year old would write. And you think 'pandering to minorities' is diminishing the medium. I would suggest that this is far, far worse.


Gamers are mostly males under the age of 39, meaning they think with their penises. What is offensive about marketing to your target demo? If your target demo is stupid then your advertising should be stupid.
 

Incidentally, SR3 and SR4 are bloody brilliant examples of how they turned around their use of a female protag.


Just watched the trailers for Saints Row 3 and 4. Women in bikinis, a woman wearing only a thong and a belt on her huge breasts, female characters playing second fiddle, no female characters speaking at all. Where is the leap forward?

#183
Guest_StreetMagic_*

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Who plays a gang based game to find equality. These are some of the most bottom of the gutter cultures.

 

 

I used to hang around real gangs.. they rolled girls in either by 1) making them have sex with a bunch of male members or 2) beating the crap out of them.

 

 

 

 

And no, I'm not guilty of either.



#184
Steppenwolf

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My guess is collagen injections.
 
Don't they take those from your butt?


You're thinking of fat injections. Collagen is not taken from the body, just a vial.

#185
windsea

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Didn't DA:I used both?



#186
Sekrev

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Both, it shouldn't really even be a question imo.

 

But can we please get a more natural looking female lead. I actually much preferred the default ME1 and ME2 femshep over the ME3 one.. she looks completely off to me.



#187
Steppenwolf

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Didn't DA:I used both?


In the marketing? I don't think so. All of the official trailers have a male Inquisitor.

#188
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In the marketing? I don't think so. All of the official trailers have a male Inquisitor.

 

One of them had the female at least.

 



#189
Deebo305

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I fully expect a male on the cover and trailers but all gameplay previews and youtube vids will feature the female character who will be proclaimed as "better" by the loudest of the fanbase :P

Truth or Sarcasm...you decide ;)
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#190
Altair_ShepardN7

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Yes. We know! Those of us who want to see more people of color in future human populations in ME (which makes sense if you consider the amount of people of color on planet earth today) are SJWs and our opinions are not valuable enough to listen to. We are not valuing the opinions of heterosexual white men. You told us already. We got it.

http://forum.bioware...ism/?p=19237757

 

Now back to the O'Reilly show.

If they are not going to market the game in a logical way - like having a person wearing heavy armor (with unknown gender and race) as millions have said before, then it must be a Hispanic person (I don't care about the gender). It's logical, right? We are a pretty decent sized minority in 'Murica and there's a huge gaming market in Latin America. It should also please those people who want to see more people of color/different-races-other-than-the-stereotypical-European-white in future human population in ME. 



#191
Guest_postlapsarian2_*

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If they are not going to market the game in a logical way - like having a person wearing heavy armor (with unknown gender and race) as millions have said before, then it must be a Hispanic person (I don't care about the gender). It's logical, right? We are a pretty decent sized minority in 'Murica and there's a huge gaming market in Latin America. It should also please those people who want to see more people of color/different-races-other-than-the-stereotypical-European-white in future human population in ME. 

No, East Asian and Indian populations are the largest on earth. And will be the largest in the future. Larger gaming market too.



#192
Guest_postlapsarian2_*

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Did a bee sting her on the lip?

Hey now, she insists they are natural. And Sheploo got a lot of fun out of them.



#193
Altair_ShepardN7

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No, Asian and Indian populations are the largest on earth. And will be the largest in the future.

And? With that logic we might as well go with a "generic" white guy since they are the majority in the target markets of North America and Europe.



#194
Guest_postlapsarian2_*

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The fact that you only care about seeing "people of color" proves it's not worth listening to. Not once do you even consider "interesting characters", "unique backstories", or anything similar. Just what they look like. 

#1 "The fact that you only care about seeing "people of color""

 

Not a fact, I never said that! As stated previously, I want a blonde, fair skinned,  and blue eyed female protagonist default, because they are lacking. Not a person of color is that.

 

#2 "proves it's not worth listening to"

 

Proves nothing!

 

#3 "Not once do you even consider "interesting characters", "unique backstories", or anything similar. Just what they look like. "

 

They can be both. But they should not be excluded because they don't have some magnificent backstory. It makes sense for future human populations to have a higher people of color (Chinese and Indian) populations in the future given current projections. That is a fact!



#195
Guest_StreetMagic_*

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We need an Indian hero. Bollywood style.

 



#196
Guest_postlapsarian2_*

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And? With that logic we might as well go with a "generic" white guy since they are the majority in the target markets of North America and Europe.

Not an accurate portrayal of the future of humanity. Nor would it be accurate to put people of color in medieval, European style worlds of TW series. Right? I've heard this argument several times, especially about too many people of color in DAI or medieval Europe...or Ferelden.

 

Do only North Americans and Europeans get to make it to 2183 C.E.?

 

You insisted the default be Hispanic. Asian Hispanic, Black Hispanic, White Hispanic, Mestizo, Indian Hispanic, which type do you insist? Pretty diverse ethnic group you are working with.

 

I'd just like to see a non-white version of our male hero be featured in advertising at some point for Mass Effect. He most certainly will be marketed the most.



#197
N7Jamaican

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As long as I can create a character that resembles myself I will be happy.  



#198
Grieving Natashina

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I figure as long as it isn't the Man with the Shaved Head and Stubble like Sheploo was in the advertising, I'm good. 


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#199
Altair_ShepardN7

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Not an accurate portrayal of the future of humanity. Nor would it be accurate to put people of color in medieval, European style worlds of TW series. Right? I've heard this argument several times, especially about too many people of color in DAI or medieval Europe...or Ferelden.

 

Do only North Americans and Europeans get to make it to 2183 C.E.?

I don't get you, first you say "I want to see more representation of minorities/people of color in future human populations of ME." then you say  "But not the Hispanics because they will be a minority in the future while Asians and Indians will be the majority." 

 

You mean that us Hispanics couldn't make it? It's an accurate portrayal of the future of humanity to exclude Hispanics? I don't get it. 



#200
N7Jamaican

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The game already has DIVERSITY in it.