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Marketing The Next Mass Effect -- Male or Female?


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#201
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I don't get you, first you say "I want to see more representation of minorities/people of color in future human populations of ME." then you say  "But not the Hispanics because they will be a minority in the future while Asians and Indians will be the majority." 

 

You mean that us Hispanics couldn't make it? It's an accurate portrayal of the future of humanity to exclude Hispanics? I don't get it. 

Hispanics come in different races? Could be Black, White, Native, mixed, Indian or Chinese as well, yes? So to answer, how about a racially Indian or Chinese person of Hispanic ethnicity? That good, yes? If not a Black Hispanic or Mestizo are also underrepresented, but are a growing demographic.

 

IMO i'd say a default hero that is Asian, Black or Mestizo are all great ideas.



#202
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The game already has DIVERSITY in it.  

We are talking about the default protagonist that is marketed in trailers and on the game cover.



#203
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I don't get you, first you say "I want to see more representation of minorities/people of color in future human populations of ME." then you say  "But not the Hispanics because they will be a minority in the future while Asians and Indians will be the majority." 

 

You mean that us Hispanics couldn't make it? It's an accurate portrayal of the future of humanity to exclude Hispanics? I don't get it. 

You said: "If they are not going to market the game in a logical way - like having a person wearing heavy armor (with unknown gender and race) as millions have said before, then it must be a Hispanic person (I don't care about the gender). It's logical, right? We are a pretty decent sized minority in 'Murica and there's a huge gaming market in Latin America. It should also please those people who want to see more people of color/different-races-other-than-the-stereotypical-European-white in future human population in ME. "

I said: "No, East Asian and Indian populations are the largest on earth. And will be the largest in the future. Larger gaming market too."

 

 

Which means Hispanics are not and will not be the highest minority population or minority gaming population in the future, Chinese and Indians will, and my statement ended there. I never said they should not be featured as the default protagonist!

 

Your Quote: "And? With that logic we might as well go with a "generic" white guy since they are the majority in the target markets of North America and Europe."

 

What I said in response to the player market:

 

"Not an accurate portrayal of the future of humanity.  Nor would it be accurate to put people of color in medieval, European style worlds of TW series. Right? I've heard this argument several times, especially about too many people of color in DAI or medieval Europe...or Ferelden.

 

Do only North Americans and Europeans get to make it to 2183 C.E.?"

 

^This is a statement about the npcs featured in the game. A majority white fanbase doesn't mean the majority of the MEU is white. Even if the fanbase was over 50% black for TW series it should still be mostly white, right?

 

 

"You insisted the default be Hispanic. Asian Hispanic, Black Hispanic, White Hispanic, Mestizo, Indian Hispanic, which type do you insist? Pretty diverse ethnic group you are working with.

 

I'd just like to see a non-white version of our male hero be featured in advertising at some point for Mass Effect. He most certainly will be marketed the most."

 

^This is a statement about the default protagonist!

 

You're confused about what I am saying. I am not saying that minorities in the fanbase need a representative. I am saying it makes sense in the MEU for a person of color to be the majority, that's a fact! And, and that I think it would be a good thing to show a person of color as the default protag for that setting. Again, if TW had a majority fanbase that was black, I would still expect for that setting that the protag be white European.

 

Why you keep insisting on Hispanic (which is not a race) as if it is a homogeneous group is your issue. I have no issue.



#204
Han Shot First

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I figure as long as it isn't the Man with the Shaved Head and Stubble like Sheploo was in the advertising, I'm good. 

 

Assuming the protagonist is military again (likely, considering the N7 concept art), the default version of the male protagonist should have a short military-style haircut.

 

Long hair was a common request for male Shep after ME1 and ME2 released, but I think the devs got it right in not including any in the CC options. That's of course assuming that it wasn't just technical issues being the deciding factor. Long hair wouldn't have made sense for that character.

 

Now if the concept art for ME: Next wasn't of the protagonist, and we end up playing as a hardened mercenary or a pirate or something along those lines...than bring on the long hair options in CC.  B)



#205
Absafraginlootly

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Another option.

 

marketing like this:

 

 

Thank you for sharing, this is awesome and just the sought of thing I had in mind.

 

As for the cover, I'd favour it not having a protagonist on it at all since the nicest looking covers imo don't. But if they do insist on having a protag on the cover I'd favour heavy armour ambiguous helmeted etc.



#206
N7Jamaican

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It would be ballsy if BioWare's protagonist was a non-white male or female.  If they could add same-sex relationships, I could see them doing the same.



#207
TheJester000

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Just put them both on the cover, problem solved.



#208
Grieving Natashina

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It would be ballsy if BioWare's protagonist was a non-white male or female.  If they could add same-sex relationships, I could see them doing the same.

I've been supportive of this for years.

 

@Han Good point about the hair.  

 

I was mostly referring to the majority of men in this picture.  I think this has gotten stale:

 

28c867e08387b3a95f3d9f19a8f60447.jpg



#209
Altair_ShepardN7

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Hispanics come in different races? Could be Black, White, Native, mixed, Indian or Chinese as well, yes? So to answer, how about a racially Indian or Chinese person of Hispanic ethnicity? That good, yes? If not a Black Hispanic or Mestizo are also underrepresented, but are a growing demographic.

 

IMO i'd say a default hero that is Asian, Black or Mestizo are all great ideas.

We can stay aaaaaaaaaaaaaaall day and night arguing which will be the look, gender, race and sexual orientation of the protagonist with which they will promote the game and will put in the cover of the game....

 

Which is why I say - don't show the protagonist, instead put other characters in the trailers like the villain or your squad mates. If they show your character, it should be in heavy armor with his race or gender being a mystery. They said in the last N7 Day that Shepard was already legendary by the first game, but that the new Mass Effect was going to be about YOU and your journey to becoming legendary. It is about your character, not theirs. You will decide who is that character, its race, gender, sexual orientation, political alignment, how it will look and his/hers favorite food and color. 

Examples: 

Spoiler

I really love the idea of having the main character be a mystery until you play the game. I don't see why it can't be done, I don't consider it to be generic or bad.



#210
pdusen

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I wish the whole world would be racially/sexually/socioeconomically equal so that everyone would just shut up.

#211
Iakus

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It would be ballsy if BioWare's protagonist was a non-white male or female.  If they could add same-sex relationships, I could see them doing the same.

You just described Jade Empire  :whistle:



#212
Iakus

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I've been supportive of this for years.

 

@Han Good point about the hair.  

 

I was mostly referring to the majority of men in this picture.  I think this has gotten stale:

 

28c867e08387b3a95f3d9f19a8f60447.jpg

I only recognize Shepard and Mike Thorton.

 

Either I play the wrong games, or the right ones  :P


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#213
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We can stay aaaaaaaaaaaaaaall day and night arguing which will be the look, gender, race and sexual orientation of the protagonist with which they will promote the game and will put in the cover of the game....

 

Which is why I say - don't show the protagonist, instead put other characters in the trailers like the villain or your squad mates. If they show your character, it should be in heavy armor with his race or gender being a mystery. They said in the last N7 Day that Shepard was already legendary by the first game, but that the new Mass Effect was going to be about YOU and your journey to becoming legendary. It is about your character, not theirs. You will decide who is that character, its race, gender, sexual orientation, political alignment, how it will look and his/hers favorite food and color. 

Examples: 

Spoiler

I really love the idea of having the main character be a mystery until you play the game. I don't see why it can't be done, I don't consider it to be generic or bad.

That is a great idea. But you may find some others are against the veiled protagonist. I still want to see a female version of our hero in the trailer. And yes, I am a fan of boob plate armor. So no to unisex armor for me.



#214
DuskWanderer

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#1 "The fact that you only care about seeing "people of color""

 

Not a fact, I never said that! As stated previously, I want a blonde, fair skinned,  and blue eyed female protagonist default, because they are lacking. Not a person of color is that.

 

#2 "proves it's not worth listening to"

 

Proves nothing!

 

#3 "Not once do you even consider "interesting characters", "unique backstories", or anything similar. Just what they look like. "

 

They can be both. But they should not be excluded because they don't have some magnificent backstory. It makes sense for future human populations to have a higher people of color (Chinese and Indian) populations in the future given current projections. That is a fact!

1.) Never saw that. Don't really care, either. Do you have a problem with white men? 

 

2.) Proves plenty. The fact that you care more about the race proves that it is what guides you. Basing things on race is itself the problem. 

 

3.) They can be both. They do not need to be. More importantly, why does it matter what race they are? Interesting stories and complex characters are ALL that matter. The fact that you never mention it when talking about characters tells me race is all you want and care about. I could have the same bland boring character, fill in the face with MS Paint, and you'd be satisfied. 

 

The marketing demographics for games are overwhelmingly male and overwhelmingly white, given that they are sold in the US, Canada, and Europe. Those are the biggest market, and yes, the demographic is overwhelmingly white. What this seems to boil down to is you saying "life's not fair!" I'll take the parent role and say "No, it's not." Again: Deal with it.  



#215
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1.) Never saw that. Don't really care, either. Do you have a problem with white men? 

 

2.) Proves plenty. The fact that you care more about the race proves that it is what guides you. Basing things on race is itself the problem. 

 

3.) They can be both. They do not need to be. More importantly, why does it matter what race they are? Interesting stories and complex characters are ALL that matter. The fact that you never mention it when talking about characters tells me race is all you want and care about. I could have the same bland boring character, fill in the face with MS Paint, and you'd be satisfied. 

 

The marketing demographics for games are overwhelmingly male and overwhelmingly white, given that they are sold in the US, Canada, and Europe. Those are the biggest market, and yes, the demographic is overwhelmingly white. What this seems to boil down to is you saying "life's not fair!" I'll take the parent role and say "No, it's not." Again: Deal with it.  

1) Have a problem with white men? :lol: Nope. See my avatar. I create white, male protagonists many times. You accused Majestic Jazz and Daveliam of the same thing!

2)Proves nothing. I have an interest in this topic. It is hardly all I care about!

3) I have an interest. It is hardly all I care about! This is not my only BSN account. I have many interests.

 

<"The marketing demographics for games are overwhelmingly male and overwhelmingly white, given that they are sold in the US, Canada, and Europe. Those are the biggest market, and yes, the demographic is overwhelmingly white. What this seems to boil down to is you saying "life's not fair!" I'll take the parent role and say "No, it's not." Again: Deal with it.  ">

 

 I disagree emphatically with this. The market is changing whether you like it or see it as is the demographic, slowly but surely!

 

1) Do you have a problem with having a person of color featured as the default male protagonist for ME4?

2) I notice you come into threads about race, gender, and sexual orientation and attack -personally attack- the posters. Do they bother you that badly?

3) Do they bother you that badly?



#216
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I've been supportive of this for years.

 

@Han Good point about the hair.  

 

I was mostly referring to the majority of men in this picture.  I think this has gotten stale:

 

28c867e08387b3a95f3d9f19a8f60447.jpg

 

 

 

I understand the criticism in a very generalized sense, but the above is still not a fair assessment. It shows how shallow and superficial people are for equating all of this. 

 

Niko from GTA is a very specific character.. a Russian immigrant criminal with Broken English set loose in a big American city. Solid Snake has been around since the NES days, and I think the cover was somewhat of a ripoff of Michael Bein (sp?) from Terminator. At the time though, gaming had plenty of different protagonists. Mario and Pac Man and Ikari Warriors and Kid Icarus and Samus. If anything, Snake was unique for the time... and still is actually. MGS is very absurd... in a purposeful way.

 

Nathan Drake is more of a male Lara Croft.

 

Alan Wake is a paperback novelist...in over his head in a horror story, like his books.

 

They're different characters.



#217
Majestic Jazz

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PICT0284.jpg

 

blshep.jpg


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#218
Grieving Natashina

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I understand the criticism in a very generalized sense, but the above is still not a fair assessment. It shows how shallow and superficial people are for equating all of this. 

 

Nico from GTA is a very specific character.. a Russian immigrant criminal with Broken English set loose in a big American city. Solid Snake has been around since the NES days, and I think the cover was somewhat of a ripoff of Michael Bein (sp?) from Terminator. At the time though, gaming had plenty of different protagonists. Mario and Pac Man and Ikari Warriors and Kid Icarus and Samus. If anything, Snake was unique for the time... and still is actually. MGS is very absurd... in a purposeful way.

 

Nathan Drake is more of a male Lara Croft.

 

Alan Wake is a paperback novelist...in over his head in a horror story, like his books.

 

They're different characters.

<sigh>  I'm not sure if you're deliberately missing my point or not.  I was talking about the advertising for a RPG that has a main character to customize.  I'm not saying that aren't all different characters.  Most of them have personal qualities that make them stand out within their own games..

 

Yet, I am sick and tired of all of these heroes looking the same, or having character like Sheploo fit into that neat little mold.  There is no reason to, and developers such as Manveer Heir have talked about this at length before.  Sure, it's gotten better recently with games like The Walking Dead and The Last of Us.  However, particularly in games that have customizable characters, showing the protagonist looking just like all the other guys in the above picture has gotten old and a little ridiculous.  Also, it shows a staggering lack of diversity in the looks of the characters.  With a few exceptions, I don't see why at least some of these characters couldn't be black, or latino, or anything but white.  

 

Let's mix it up some.  We have a game that's going to have a customizable PC, so let's show something other than before.  After DA:I, ambigious is good but for the sake of variety, can we at least get someone that's not white and visibly as such?  I don't care if it's male or female, or if BioWare shows a signs of same sex relationships as part of their marketing, but I want them show something other than the Brown-Haired White Guy with Stubble or BHWGWS only under a helm. 



#219
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<sigh>  I'm not sure if you're deliberately missing my point or not.  I was talking about the advertising for a RPG that has a main character to customize.  I'm not saying that aren't all different characters.  Most of them have personal qualities that make them stand out within their own games..

 

Yet, I am sick and tired of all of these heroes looking the same, or having character like Sheploo fit into that neat little mold.  There is no reason to, and developers such as Manveer Heir have talked about this at length before.  Sure, it's gotten better recently with games like The Walking Dead and The Last of Us.  However, particularly in games that have customizable characters, showing the protagonist looking just like all the other guys in the above picture has gotten old and a little ridiculous.  Also, it shows a staggering lack of diversity in the looks of the characters.  With a few exceptions, I don't see why at least some of these characters couldn't be black, or latino, or anything but white.  

 

Let's mix it up some.  We have a game that's going to have a customizable PC, so let's show something other than before.  After DA:I, ambigious is good but for the sake of variety, can we at least get someone that's not white and visibly as such?  I don't care if it's male or female, or if BioWare shows a signs of same sex relationships as part of their marketing, but I want them show something other than the Brown-Haired White Guy with Stubble or BHWGWS only under a helm. 

Exactly! I don't see what the problem is!



#220
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<sigh>  I'm not sure if you're deliberately missing my point or not.  I was talking about the advertising for a RPG that has a main character to customize.  I'm not saying that aren't all different characters.  Most of them have personal qualities that make them stand out within their own games..

 

Yet, I am sick and tired of all of these heroes looking the same, or having character like Sheploo fit into that neat little mold.  There is no reason to, and developers such as Manveer Heir have talked about this at length before.  Sure, it's gotten better recently with games like The Walking Dead and The Last of Us.  However, particularly in games that have customizable characters, showing the protagonist looking just like all the other guys in the above picture has gotten old and a little ridiculous.  Also, it shows a staggering lack of diversity in the looks of the characters.  With a few exceptions, I don't see why at least some of these characters couldn't be black, or latino, or anything but white.  

 

Let's mix it up some.  We have a game that's going to have a customizable PC, so let's show something other than before.  After DA:I, ambigious is good but for the sake of variety, can we at least get someone that's not white and visibly as such?  I don't care if it's male or female, or if BioWare shows a signs of same sex relationships as part of their marketing, but I want them show something other than the Brown-Haired White Guy with Stubble or BHWGWS only under a helm. 

 

I just don't like generalizations. That's all. White guys are people too. :D That's my point.

 

Here I am not even white and have to defend it somewhat. If a real white guy said this people would just jump on his ass and tell him to "Check his privilege". Somebody has to speak up for them... because they're pretty much not allowed to do it themselves. 



#221
Grieving Natashina

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I just don't like generalizations. That's all. White guys are people too. :D That's my point.

 

Here I am not even white and have to defend it somewhat. If a real white guy said this people would just jump on his ass and tell him to "Check his privilege". Somebody has to speak up for them... because they're pretty much not allowed to do it themselves. So much for privilege... it doesn't get them very far.

I'm not saying get rid of all characters that look like that and never have them return.  I hope you know me better than that by now. :)

 

I am saying that the video game industry as a whole could use to have more diversity.  To narrow the focus of my post, I think that white guys that look like that have had plenty of advertising for games with customizable main characters.  Sheploo, the Warden, Hawke, ect.  I don't see why at least a trailer or two could feature non-white N7 PC for ME:N.

 

My guess is that they'll probably do what they did for DA:I and go the more ambiguous route.  That worked okay, and I could see them doing that here so there isn't a set image about what the character is supposed to look like.  They'll probably focus on the armor and on the symbols, like they did with the Inquisitor.  It's a perfectly acceptable approach, but I would still like to see a non-white person in the advertising for their main character.  

 

Like I said earlier, as long as they don't default to the Stubbled-Faced White Dude yet again, I'm happy.   :)



#222
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I'm not saying get rid of all characters that look like that and never have them return.  I hope you know me better than that by now. :)

 

I am saying that the video game industry as a whole could use to have more diversity.  To narrow the focus of my post, I think that white guys that look like that have had plenty of advertising for games with customizable main characters.  Sheploo, the Warden, Hawke, ect.  I don't see why at least a trailer or two could feature non-white N7 PC for ME:N.

 

My guess is that they'll probably did what they did for DA:I and go the more ambiguous route.  That worked okay, and I could see them doing that here so there isn't a set image about what the character is supposed to look like.  They'll probably focus on the armor and on the symbols, like they did with the Inquisitor.  It's a perfectly acceptable approach, but I would still like to see a non-white person in the advertising for their main character.  

 

Like I said earlier, as long as they don't default to the Stubbled-Faced White Dude yet again, I'm happy.   :)

 

I do know you enough.. and you know me. I'm just giving you some sh*t, in my friendly way. :D This stuff needs to be said. That's all.

 

I do want them to mix things up though, don't get me wrong. At the same time, I think this is also just a recent trend. Gaming wasn't dominated by this imagery in the past. Hell, I might partly blame it on the demise of Japanese gaming. Their characters were more diverse.... even if mostly juvenile.



#223
Steppenwolf

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Why don't we all just concede that the point of marketing is to sell as many units as possible and move on? Game companies are going to advertise to their target demographics because they know that that is where the money is. They're largely relying on white men to buy these games so that's who they have to market to. As soon as women or East Asians or whomever become the largest demographic of these sorts of games then the advertising will shift that way. Marketing/advertising is not interested in diversity, social justice, progress or equal representation. All it exists to do is sell units.



#224
Grieving Natashina

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I do know you enough.. and you know me. I'm just giving you some sh*t, in my friendly way. :D This stuff needs to be said. That's all.

 

I do want them to mix things up though, don't get me wrong. At the same time, I think this is also just a recent trend. Gaming wasn't dominated by this imagery in the past. Hell, I might partly blame it on the demise of Japanese gaming. Their characters were more diverse.... even if mostly juvenile.

Sorry if I didn't pick up on that as well as I usually do.  It's been a crazy week, and my gaming has been forced to a screeching halt.  <hugs>

 

The trend has been going on long enough.  It's been going on for the better part of 12 years, since about 2003 or so.  I don't blame the decline of Japanese games, but I do think that the Western gaming industry got stuck somewhere back in about 2003, saw the perceived demographic at the time and has only now started to come back.  

 

As far as the decline of Japanese games...well, go look up what caused Megaman's creator to leave Capcom and start his own company.  The Japanese game makers just don't care about their Western audience and several interviews from well-known Japanese developers even state as such.  I doubt one is related to the other.  <shrug>



#225
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Sorry if I didn't pick up on that as well as I usually do.  It's been a crazy week, and my gaming has been forced to a screeching halt.  <hugs>

 

The trend has been going on long enough.  It's been going on for the better part of 12 years, since about 2003 or so.  I don't blame the decline of Japanese games, but I do think that the Western gaming industry got stuck somewhere back in about 2003, saw the perceived demographic at the time and never came back.  As far as the decline of Japanese games...well, go look up what caused Megaman's creator to leave Capcom and start his own company.  The Japanese game markets just don't care about their Western audience.  <shrug>

 

I'm trying to think back that far. Western gaming wise.

 

Funnily, my favorite game from "2003" is Beyond Good and Evil. Check it out if you haven't. Protagonist is a mixed Asian girl... I think.

 

I'll say that I could use a Beyond Good and Evil sequel.. definitely.

 

edit: It didn't sell well, unfortunately. Gamers don't know what's good for them.