Of course as video games gameplay is always going to be a huge consideration, but should it always be the first priority?
I'd argue that within the RPG genre at least, those priorities should be reversed. Or at least it should within RPGs that are more focused on story and the characters inhabiting the game world, than exploration of the game world. When gameplay is given a higher priority in story or character driven RPGs, it often creates problems within the story.
A good example of the above would be the outsized role Cerberus plays in Mass Effect 3, to the extent that they sometimes overshadowed the series' main antagonists. The decision to have Cerberus play so large a role was no doubt influenced at least in part by the desire to present the player with a variety of different enemies to fight. While it succeeded in providing the player with different gameplay challenges, it also created issues with the story that were largely unpopular. Was it really a worthwhile tradeoff? I'd argue no.
That is a good question. The short answer is yes, but the long answer is more complicated. Some may depend on the player.
The long answer is that they are not mutually exclusive. The gameplay is what you will spend most of your time doing. If that's bad, you are going to have a hard time getting through the whole game to the story parts. Think of all the complaints about the Deep Roads in Dragon Age Origins. I really liked how the story was going in Kingdoms of Amalur, but didn't finish it. I was getting bored with the combat and after losing a chunk of save data, I didn't feel playing anymore. I think I just need to make a more interesting build, to be honest and will probably pick it up again eventually.
However, yes, in certain genres, the story and characters are more important than in others, especially in distinguishing between two games of the same genre. For example, I don't usually find JRPG style turn based combat all that appealing, but I loved Chrono Trigger. And while the mechanics and gameplay were really fun, what I remember more looking back on it are, indeed, the characters and story.
As to the specific example, that is an issue with implementation, not ideology. They simply made too many missions about Cerberus and gave them more interesting enemy variety. There was no reason to do it in that way.





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