Funnily, I could probably make a Shep look like me, since I'm half Asian. Seems like a lot of choices there. But I just hate it because the character creator sucks. I gave up and went with Sheploo. Works for me.
Seems like I self-insert in sports games more. With RPGs, it's truly just roleplaying, I guess.
The males just had too many cool options, romance wise too (not that that's too important).
Heh, I suck in general with character creators. I usually go with sheploo and don't really notice that. 
In general I don't really notice how people look... Old buildings, clouds, a funny sign/poster, but not really looks of people. Unless there is something obviously peculiar. Once my dad and I were driving. I noticed a girl, with a... well ... gimpy leg. Thats what I noticed... He noticed she were good looking, I didn't.