I understand your point. I simply don't accept it as a valid argument. No manufacturer gives lifetime upgrades of their product, and no purchaser should think they're entitled to any more than what was described at the time of purchase.
Although can I see why you think there's PR value in a "replacement" copy of the game, I can also see that it would be pretty hard to justify based on the actual sales figures. Every person who took advantage of that offer would have to purchase, on average, four-or-more DLC (or another full-price game) that they would NOT have purchased otherwise, before it's a break-even. That's a hard pitch to make.





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