I'm willing to not use a word if it causes distress with people even if I'm not aware why.
There are other options to use and my vocabulary is sufficiently large enough to do so.
Same. It's really not just a matter of empathy, but also efficiency. Choosing a word with a controversial meaning will usually lead to semantics debates. It's just simpler and more effective to opt for words that get your actual meaning across to the listening audience, instead of just obstinately clinging to the words that don't, whether because they're outdated or too heavy with distracting implications.
Pfft yourself. Western society might be crafter by straight white males but not just for straight white males.
This where we get into that sematics debate. I argue that writers will usually craft stories and characters that appeal to them, and consequentially that appeal to people like them. You're certainly free to claim that I'm making some kind of wild speculation with this argument, but that's when I go "Pfft."
Ofcourse human society tends to be hetero-normative, that's because we are a hetero-normative species. Over 96,5% of people in the west are heterosexual.
Indeed. Not at all in line with your previous comments on the subject:
"You must be living in a different reality than me.
Which media is catering to straight white people and who told you that they're the only ones that mattered for so long?"
but indeed. The answer to "Which media is catering to straight white people?" is: most media.
Also what analysis of media? The analysis from tumblr-dwellers with gender studies degrees? No one takes those people seriously and for good reasons.
Tumblr is not where gender studies originated. It's where younger students of gender studies discuss, and sometimes misunderstand them. It's also where a lot of obvious trolls imitate these discussions--obviously--and naive observers fall for their trolling, taking it as somehow indicative of gender studies in general.
Some notable academic papers on the subject of social gender norms in media:
"The Woman's Film," by Molly Haskell.
"Exploring the Visual Parameters of Women in Film," by Benshoff and Griffin.
"The Image of Women in Film: Suggestions for Future Research," by Sharon Smith.
"Who is Bisexual," by Wayne M. Bryant.