I am fatter and happier this morning because of Boston Market (a "healthy" fast food chicken restaurant chain in the US).
Boston Market took over 15 minutes to fill a customer order for one of my coworkers last night (she got a free tray of brownies and an APOLOGY). The lateness of the order was due to HONEST human error.
Boston Market is a large corporation that has obligations to their shareholders, but yet gave my coworker a free tray of brownies despite having no legal obligation to do so.
Yes, in hindsight, offering DAI on last gen consoles was an honest mistake by Bioware. However, Bioware's poor customer service was intentionally crass and therefore unethical.
Reminds me of two times I visited different fast food restaurants. In first restaurant my hamburger had cheese in it although I did special order and asked it without cheese. So I went to counter and told it, manager of the restaurant came to me, apologized, brought the person who cooked the hamburger to apologize to me and said they would do new hamburger for me. After I got my hamburger the manager came again to apologize and gave free ice-creams for whole family. I really think it was quite much overkill of customer service and was very taken a back, because of it- but same time I felt like wow these people really care about their customers and want to make them happy.
Then the other place. This time my hamburger was missing steak, it had buns, ketchup and pickled cucumbers, but no stake. I went to counter and had to line up, because it was rush hour in the restaurant. When it got to my turn person in counter took my hamburger back and ordered me new one- but looked annoyed and didn't apologize. Although I understand it was bit inconvenient for them in the rush.. well it's still their mistake and inconvenient for me as well. So it left me bad image of the place and it's customer service as well.
Very similarly as Bioware has left bad image of them to me with their customer service and made me feel like I don't matter as customer and they aren't interested in me: like that to that second restaurant I'm annoying customer who complains when her hamburger doesn't have beef in it. Which is pretty much state of DAI on PS3 though, hamburger without beef if you think of things that are unfixed and DLC's that are missing 
Analogy works, cause it's about customer service and that is pretty much universal... especially apology is.