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I don't understand Bioware's business strategy for DLC in this game.


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#1
Arbalest7

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Look I'm a big Bioware fan and have bought (and have kept) every product they have released from KOTOR onwards and will happily purchase new story DLC for Inquisition whenever it gets published, but from a purely practical stand point I don't understand what's going on in their heads. Dragon Age: Inquisition was released back in November of last year and now 8 months later only one actual story DLC and a few content packs have been released. The one actual story DLC was made in partnership with Microsoft to help promote the Xbox nearly half a year after release.

 

Now as stated before I'll be happy to purchase the new DLCs whenever they are released but they will be competing with Witcher 3 and its expansions as well as Fallout 4 when it is released. Plus starting next year Bioware will focus on pushing Mass Effect: Andromeda in the spot light (which I'm incredibly stocked for). Will these  story packs sell at all to non hardcore Bioware fans who have moved onto other experiences and possibly have already traded in their copies? What real selling point will these story DLCs have considering we know they are not expansions and boil down to fun little episodes with the Inquisitor and friends? Wouldn't have made more sense to have released JOH at launch to help boost sales of the Xbox versions and than release at least a few genuine story DLCs during the six months when Inquisition was basically unchallenged in the RPG market. Then leave the last one or two DLCs as little love letters to the hardcore fans who would enjoy them and most likely be the ones purchasing them. I'll be anxiously waiting for the next story DLC but right now I can't imagine Bioware will make any kind of real profit on it.


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#2
Bryan Johnson

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Hello,

 

Lets look at the picture as a whole, and hopefully provide some insight into how DLC works in the normal of the industry. 

 

First off, it is natural for people to move off projects as products get finished. Second most of the time DLC is not all made by the same team. Third the industry has shifted such that there is massive backlash for day 1 dlc so that cut things down.

 

ME3 had 4 pieces of story DLC. From Ashes was a day 1 DLC, where a very large team (comparatively) was able to churn out a DLC fairly quickly. For DAI I believe the majority of people took vacation during this time instead (because of backlash of day 1). Next up with Leviathan, which was produced by a reduced 'main game' dlc crew. Next up, Omega it was produced out of Montreal instead of the Edmonton studio. Lastly was Citadel which once again came back to the 'main game' dlc crew. 

 

Looking at the release dates for Edmonton 
ME3 Initial Launch: March 6, 2012

From Ashes: March 6, 2012

Leviathan August 28, 2012 (5 and a half months after launch)

Citadel: March 5, 2013 (1 year after launch, 6 and a half months after Leviathan)

 

DAI for Edmonton

DAI initial launch: November 18, 2014

Jaws of Hakkon: March 23, 2015 (2 platforms)

Jaws of Hakkon: May 26, 2015 (3 platforms)

 

So Montreal this time around have been working on ME:A they have not been available for DAI DLC thus why it looks slower compared to that of ME3.

 

(I was not around for games prior to ME3 so cant comment on them)

 

 

As for lack of advertising, it is hard to definitively know release dates with DLC since if there is a problem that crops up it might be harder to solve than when you are shipping a product and have literally hundreds of knowledge experts that might have an idea what is going on.


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#3
Bryan Johnson

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Thank you Mr. Johnson. I just have one question and that is, shouldn't you include in the list of DLC for ME3 the Extended Cut ?
I believe at the time, I read that all DLC planned by Bioware Edmonton, like Leviathan, was put on hold to complete the Extended Cut, therefore delaying other content.

That is indeed a correct point :) I cant remember if all staff was on EC from the beginning or moved more to it near the end. I also cant recall what the timeline with Leviathan exactly was. Since I cant recall the time extended cut took, if it took a month and a half then that pretty much makes Hakkon and Leviathan equal at ~4 months after launch.



#4
Bryan Johnson

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Some of us have to work whatever month it is. :(

hehe if I was one of the people that got summer off, DLC would be even later right?


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