Strong Sexual Content is vague and relies upon understanding specifically what the descriptor is implying. Many purchasers will only interpret those descriptors based upon their own understanding of what those words imply. This understanding can vary quite a bit. Should they inform themselves? Of course, but people are busy and put trust in the ratings system and hope that the ratings and descriptors are at least close to their own standards. Vague descriptors and broad categories are misleading and somewhat ineffectual in being able to make informed purchases.
Something like "adult situations" is vague. Picture relevant (it's Calvin & Hobbes, nothing dirty).
I disagree that the descriptor "strong sexual content" is in any way vague or broad, though - especially sitting next to "nudity" and "strong language" etc. And even then, fine, people are busy, but it's easier than ever to be an informed consumer. All it takes is a 2 minute internet search that can in all likelihood be executed on the spot using the phone everyone probably has on their person. Keep the ESRB site in your favorites - they'll devote an entire paragraph to describing the strongest content in the game.






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