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As the fidelity of games increases and some developers keep pushing at the extreme limit of allowable content on console systems with the highest rating ("M" in the case of ESRB), there may very likely be a push for change at some point no matter if the industry is behind the change or not.
Meh - that's been happening with films for more than 130 years and as culture moves on, as it inevitably does, the boundaries of what are deemed unacceptable shift year on year. In the UK the BBFC has been dealing with this for over 100 years, classifying film suitability in broad age brackets. I honestly can't see some boobs, swearing or gore bringing about some kind of games rating apocalypse...
In fact all I can see happening, as the industry continues to mature, is that more people (and businesses like Sony or Microsoft) will slowly come to accept that games are a valid medium in their own right, that they're not "just for kids" - they can have quality writing, story telling and mature content in the same way that movies can - that they can deal with the same themes, the same social insights, historical retrospect or anything else that can be dealt with in movies, in some cases dealt with better, or if not, just as well ... or as badly. Hell, I'd play a Duke Nukem style game based on Sharknado!
Just as movies, when artistically fitting, have become more graphic in violence (both physical and mental) and language and have dealt with ever more difficult issues such as substance abuse/addiction, rape, mental illness or torture ... or even just to make a statement (e.g. Human Centipede) - I can't see games doing anything other than following a similar evolution.
The 'M' rated games of today could well become the 'T' rated games of tomorrow.





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