Oh honey, I am not sure you know what that word entails, of course I totally agree that immersion is an incredibly important goal to accomplish in video games but merely watching a character get on his knees and sob uncontrollably shaking their fists at god and yell "HOW DO I STOP THESE TEARS!!!!!" is not the same as immersing the player in the role of that character and the world of the video game.
You are mixing the aim and the result, laughable sob stories and engaging emotional stories are two different outcome of the same will of making something emotional.
When I say "immersion" it's a shorthand for making the game world feel alive and tangile, and to be alive and tangile, you need a wide variety of things including the emotional aspect that inevitably comes with the fact that the characters are humans.
You can botch this like the last two Wolfenstein games did, but that's doesn't invalidate the basic direction that has been taken.
It should be noted there is nothing wrong with genuinely wanting to make your game tense and emotional, it is a fine goal that should be aimed for, but that being said I am not entirely sure most of the developers shooting for this goal know exactly what it entails, and worse I am not sure they are doing it because they genuinely think it is the best move for whatever series they are working on but rather because they know that if they just claim that their game is going for a "tense emotional experience" the hipster crowd will jump all over it.
What is even the "hipster crowd" ?
The success and memetic presence of Mass effect in gaming shows that it's actually a good chunk of people that want more emotional stories, another example is the general praise of TLOU, it's not a "hipster thing", people want emotionaly engaging stories.
And for the particular shift from Beth's part, I do belive it's genuine, after all, Bethesda has always wanted their game worlds to be immersive, and engaging storyline is the next logical step
Well they aren't exactly superstars in the writing department now are they?
That doesn't make them cripple, being cripple is a physical condition, and there is no physical condition for uninspired writting.
Not saying they should not shoot for the target but I do doubt their ability to pull it off
But how do you improve if you don't practice ?
also it doesn't matter how good your writers are I do think trying to force emotional connections on the player like giving their character a spouse and whatnot is generally a bad idea in a video game setting, much better to allow the player to form their own emotional connections to the world.
That's pure speculation that the background will play a significant part of the emotional aspect.