Oh here is a video on the subject.
Bad source to cite, Sterling is what I call a pretender populist, hes arguing for something as a pander, instead of doing anything to actually change it. He's pretty much full of **** most of the time.
The thing that is kind of lost on here is that game companies are doing piecemeal pre-order bonuses as the behest of storefronts; the stores want separate bits to it to provide incentive for consumers to come to them, and companies create a piece of content, now a days by design it seems in their own budgets, to be that incentive.
That is not going to go away due to it being commerce between companies. Places like Wal-Mart can refuse to carry items if they feel it is not financially viable, or if publishers are not supporting their product. This has hurt other aspects of the industry such as indie game development, where digital DLC and downloads has become the equalizer in that realm. It is also not just video games, but also music and tabletop games, to name a few examples that suffer under that.





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