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The next Mass Effect needs more female/diverse trailers.


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#26
SnakeCode

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Lol! If you care that much about the gender chosen in the trailers, then apparently, you've been having too much fun with the trailers than you are with the game. I don't care if they use a male or female version of the protagonist in the trailers. WHY? Because in the end, it will be "my" character in the game!

 

For some reason people care whether other people play/are going to buy the game. It usually goes something like "If there isn't a female protagonist in the trailer then women may not know they can play as a girl and potentially won't buy the game." To which my response is usually "And? You're getting the game regardless right, so what does it matter if others don't?"

 

I'm like you, they could have a guy, a gal, or neither in the trailer and it wouldn't make a lick of difference. If I like the look of a game, i'm probably going to get it regardless of who they put in the trailer.


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#27
mickey111

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I think the reason might be that they spend too much time at home.



#28
Excella Gionne

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For some reason people care whether other people play/are going to buy the game. It usually goes something like "If there isn't a female protagonist in the trailer then women may not know they can play as a girl and potentially won't buy the game." To which my response is usually "And? You're getting the game regardless right, so what does it matter if others don't?"

 

I'm like you, they could have a guy, a gal, or neither in the trailer and it wouldn't make a lick of difference. If I like the look of a game, i'm probably going to get it regardless of who they put in the trailer.

My response to that is to tell them to research more on the game first. Not everything about the game is given in the trailers. If you're interested in something, do your research. It's not anyone's fault that you were not informed of a gender option. 


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#29
9TailsFox

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No marketing at all lets take all the money for marketing and spend it on game. I was shocked then find out what more money is spend on actually making game than marketing it.



#30
RVallant

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My response to that is to tell them to research more on the game first. Not everything about the game is given in the trailers. If you're interested in something, do your research. It's not anyone's fault that you were not informed of a gender option. 

 

My issue is, why does it even matter what gender the protagonist is?

 

If a person is a gamer, they will play any game that is good regardless of whether the hero is male, female, transsexual, human or alien. 

 

So, I don't see the point in creating specific trailers for specific genders and such - The furore over FemShep was amusing because I don't think the support for it was even motivated by gender-equality as much as it was 'hot Shepard!' 

 

For something like DA:O where the selling point was exactly that - gender/race origins, there's a viable need for specific trailers, for ME I quite liked the comic's take on it by blacking out Shepard and leaving him/her as this mysterious character.



#31
Panda

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Having two characters side by side would convey the idea that there are two main characters and probably make people think ME:A is a co-op game, like Resident Evil 5.

 

Well people could anyways get wrong idea about the game. One iconiq character looks like the game has set protagonist and lacks character creation and showing multiple protagonists might get confusing. But I don't really think showing two protagonist in same video is that bad idea, I doubt it makes less people turn away from game than set protagonist and playing as one gender does.



#32
Sartoz

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No marketing at all lets take all the money for marketing and spend it on game. I was shocked then find out what more money is spend on actually making game than marketing it.

                                                                                                    <<<<<<<<<<()>>>>>>>>>>

 

Hm..

 

If interested for a cost breakdown/analysis of some games:

 

Cost : https://blog.profitb...nfographic3.png

 

Analysis: http://www.leviathyn...es-development/

 

From an article outlining game costs and a list of them starting from 1980s. Link follows a quote from said article:

 

"...EA executive Rich Hilleman indicated in a speech that his company "now typically spends two or three times as much on marketing and advertising as it does on developing a game." This formula is not necessarily applicable to every potential blockbuster game—a "AAA game", in gaming parlance—or to every company, but it is fair to say the break-even point for the average AAA game is well above the development budget. Companies also need to recoup marketing and other expenses....."

 

Link:  http://kotaku.com/ho...game-1501413649


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#33
Panda

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My issue is, why does it even matter what gender the protagonist is?

 

If a person is a gamer, they will play any game that is good regardless of whether the hero is male, female, transsexual, human or alien. 

 

So, I don't see the point in creating specific trailers for specific genders and such - The furore over FemShep was amusing because I don't think the support for it was even motivated by gender-equality as much as it was 'hot Shepard!' 

 

For something like DA:O where the selling point was exactly that - gender/race origins, there's a viable need for specific trailers, for ME I quite liked the comic's take on it by blacking out Shepard and leaving him/her as this mysterious character.

 

Actually there is lot of gamers who only play as their own gender and some only play as opposite. So in that sense trailer showing protagonist only as male can make some gamers not buy the game or at least less interested and the other way. I mean it's quite misleading to show players who aren't familiar with the game or game series only one gender and look of protagonist. For example when I was watching Fallout 4's trailer for E3 I assumed that the protagonist indeed was set protagonist. I think character creator and that you can play as female was only shown in Bethesda's own longer presentation and I became lot more interested about the actual game only after getting that information and the information really was something you could easily miss, since it was briefly shown and mentioned.

 

I just find character creator and ability to play as different genders, that usually comes with CC, one of most important features of the game so for me it's weird it's not more talked about when it's included.


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#34
BabyPuncher

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There seem to be a lot of assumptions about how video game customers work here that I don't find to carry much weight at all.

 

First of all, unless you actively seek them out, the average person sees at most a 30 second advertisement on television. These trailers on youtube and gaming websites and whatever that actually talk about character customization and such are not something that people are going to run into unless they're already interested in video games and therefore already know about them.

 

Secondly, if you play video games, you're going to have a sense of what companies and genres offer what content. You'd have to be pretty clueless to not get a sense that western RPGs tend to allow character customization.


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#35
RVallant

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Actually there is lot of gamers who only play as their own gender and some only play as opposite. So in that sense trailer showing protagonist only as male can make some gamers not buy the game or at least less interested and the other way. I mean it's quite misleading to show players who aren't familiar with the game or game series only one gender and look of protagonist. For example when I was watching Fallout 4's trailer for E3 I assumed that the protagonist indeed was set protagonist. I think character creator and that you can play as female was only shown in Bethesda's own longer presentation and I became lot more interested about the actual game only after getting that information and the information really was something you could easily miss, since it was briefly shown and mentioned.

 

I just find character creator and ability to play as different genders, that usually comes with CC, one of most important features of the game so for me it's weird it's not more talked about when it's included.

 

I don't find that misleading, misleading is putting a male protagonist in a trailer and limiting the game to having a female protagonist. Character creation models tend to be as per the course for WRPGs of all kinds, essentially most gamers will know what to expect, or have a rough idea, so I still maintain that really this sort of advertising would be for people who have no idea of games in general, the casual crowd perhaps.

 

But either way, I disagree, if people are finicky enough to reject playing a game based on gender, then that is really their loss, but I'm not convinced this type of player base exists in any substantial numbers. 

 

EDIT: I see BabyPuncher ninja'd me in some respects. :P



#36
Former_Fiend

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I don't know if I'd say it "needs" it. I will say that if they advertised with any combination of female/non white protagonist, it wouldn't bother me in the slightest.

 

I still might not buy the game, but that'll be based on unrelated factors of gameplay and story, not who they decided to slap on the cover.



#37
Kierro Ren

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The BSN trolls are getting lazy. And stupid.

 

Were they ever smart?  :huh:



#38
s-jay2676

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My response to that is to tell them to research more on the game first. Not everything about the game is given in the trailers. If you're interested in something, do your research. It's not anyone's fault that you were not informed of a gender option. 

I disagree. First, I think that a character creator is an essential part of a video game and if this feature is included, then an announcement is required. And second, the publishers/developers have the responsibility to get people to buy their products and not the other way around. They have to release enough info to potential customers and shouldn't assume that people will research their products on their own.


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#39
mickey111

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the trailer must have a gay asari.



#40
Panda

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Well on the numbers of people who only play as their own gender or highly prefer playing their own gender there was thread here at least about what gender you are going to play and quite many said they are only going with their own gender. You see people mention it time to time as well, like OP here, though he apparently is a troll.

 

I don't really think character creator is something you can automatically assume with western games, since many have set protagonists and many of the games shown in E3 had main protagonists as well. MGS, Witcher, Assassin Creed, Deus Ex, quite many big names. And I think it's quite important for developers and marketing to make it clear on who and what you are playing with in the game, since main protagonist is quite big part of the game after all and set protagonist makes quite different kind of game and story than your own protagonist.


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#41
SojournerN7

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Or alternatively, they shouldn't use a standard male or female PC in the marketing at all. Keep all trailers and promotional items featuring the major characters in the static promo items, and trailers from the perspective of those characters in the game relating to the PC.



#42
pdusen

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I swear that this exact topic already exists...



#43
AlanC9

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Well people could anyways get wrong idea about the game. One iconiq character looks like the game has set protagonist and lacks character creation and showing multiple protagonists might get confusing. But I don't really think showing two protagonist in same video is that bad idea, I doubt it makes less people turn away from game than set protagonist and playing as one gender does.


How would such a video get across the concept that these were both versions of the PC, rather than two different characters?

#44
Panda

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How would such a video get across the concept that these were both versions of the PC, rather than two different characters?

 

I'd start with same look. Same iconiq armor for example, just don't make the characters too different and it should be okay.



#45
Former_Fiend

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Maybe include a few seconds of the CC in use or a few different versions of the PC with the annotation or narration "Customize [PC Name] however you choose".

 

For a trailer based primarily on gameplay aspects rather than story, of course. 



#46
Killroy

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I'd start with same look. Same iconiq armor for example, just don't make the characters too different and it should be okay.


Why would that convey to a layperson that they're the same person with swapped genders? I would just think they're siblings if they looked so similar.
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#47
AlanC9

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Same armor would indicate to me that they were from, say, the same military unit. But I'm not enough of a gamer to be really sensitive to the idea that characters have iconic looks.

#48
Panda

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Why would that convey to a layperson that they're the same person with swapped genders? I would just think they're siblings if they looked so similar.

 

Assumption then would likely be that you either can play with both characters or that you can choose one. That assumption wouldn't be more wrong than that you have one set protagonist in my opinion.

 

But I guess only way to make it clear that you aren't playing set protagonist is to show CC in the trailer.



#49
SmilesJA

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This is a pretty wide net, but if you really want to get some takers, you should have it be a homosexual trans-female trailer, and bring up how MP is ruining this franchise. 

 

They're not confined to a wheelchair? Abelist! XD



#50
Lady Nuggins

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You know, everyone says it doesn't matter what gender the protagonist is in the marketing materials, but the moment DAI had a couple demos with a female Inquisitor, suddenly ten threads popped up asking why Bioware is erasing men forever from their games.


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