218 réponses à ce sujet

[Fixers0]

Making Sheploo the iconic face for Shepard  argueably worked in the series favour, it was a very good decision marketing wise to establish a consistent face for the series' protganist without invalidating custom creations.

[Hazegurl]

Fixers0, I agree. The ME series feels more grounded as a result.  Not that they couldn't have done the same with femshep.  If they're going to pick a face then they should pick one and stick with it whether its male or female.

 

Actually, I think perhaps DAI did a better move by not showing the faces of the Inquisitor and you really couldn't tell which gender they were advertising.  It probably saved a lot of money.

[WildOrchid]

Fixers0, I agree. The ME series feels more grounded as a result.  Not that they couldn't have done the same with femshep.  If they're going to pick a face then they should pick one and stick with it whether its male or female.

 

Actually, I think perhaps DAI did a better move by not showing the faces of the Inquisitor and you really couldn't tell which gender they were advertising.  It probably saved a lot of money.

 

I'd rather the female have an iconic look too, it was ridiculous that she had one of those custom faces, until ME3.

 

And on DAI, they did a way better job.

[Lonely Heart Poet]

Making Sheploo the iconic face for Shepard  argueably worked in the series favour, it was a very good decision marketing wise to establish a consistent face for the series' protganist without invalidating custom creations.

I am okay with one face, but the whole marketing concept felt odd. All the covers indicated that the game was a shooter and the only romances (and the only gender to play) was for white male player. For me Mass Effect is more about science, adventure, friendship, philosophy and the hypothesis of building a machine gods.

[Majestic Jazz]

So I think it is pretty much confirmed that there will be female specific trailer. But who embraces the box?

[Battlebloodmage]

So I think it is pretty much confirmed that there will be female specific trailer. But who embraces the box?

Not me, I'll get the digital version. I see no reasons to keep discs. 

[Majestic Jazz]

Not me, I'll get the digital version. I see no reasons to keep discs.

But there will still be box art used in online and physical promotion.

[Battlebloodmage]

But there will still be box art used in online and physical promotion.

They didn't show any model, male or female, on ME3 icon on Origin, so I don't think they'd show it on Origin for ME4. Digital versions don't have box art. 

[Panda]

So I think it is pretty much confirmed that there will be female specific trailer. But who embraces the box?

 

Hard to know at this point.

[WildOrchid]

So I think it is pretty much confirmed that there will be female specific trailer. But who embraces the box?

 

A neutral box would be best. Showing the space, or a ship. Or the ME-N7 insignia. And the back showing both protagonists. Perfect.

[Majestic Jazz]

A neutral box would be best. Showing the space, or a ship. Or the ME-N7 insignia. And the back showing both protagonists. Perfect.

Two protagonist, that wont happen.

There will be a protagonist embracing the cover in some capacity. I just feel like EA will have a female trailer to satisfy that crowd but in the end, they will have a male as the marketing dude in terms of box art.

And what you describe does not make sense. It has "we have to make both sides happy" written all over it.

I mean, they have already begun using the male for the lead advertising:






Where is the female version?

[WildOrchid]

It can happen. It's not hard to do it.

[pdusen]

Why people who claim not to care have such strong negative reaction about trailers including female protagonist?

I don't see anyone here having a strong negative reaction. I see a fair number of people who believe that it either isn't necessary or that it won't change much. And since that is the topic at hand, of course they are going to say so.

[Mathias]

I think Bioware games have bigger kinks to work out, than whether or not it's a female protagonist in the trailer.

Just a thought.

[9TailsFox]

Why people who claim not to care have such strong negative reaction about trailers including female protagonist?

I have zero negative feeling, my feelings after i watched trailer was more in line, This is ****** awesome. And Inquisitor gender have no effect at all. But this may be bad example this trailer was made for DA players well duh it's DLC who you play after game completed. But I think marketing better done to hype old players than indoctrinate new ones.

[AllianceGrunt]

So if someone wants to play as their own gender is sexist? This is a new level of stupidity.

I guess those "80%" of men who played male are sexist too.

 

 

 

If the women's ONLY reason for not buying the game was they didn't think they could play as a women they are sexist. 

[KainD]

Options cost money, money which, would've been better spent on tangible assets like maps, more enemies,etc, than being wasted on creating the female clone of the same moron that compares the genophage to the first contact war that only a vocal minority of players uses.

Maps and enemy types are not what makes an RPG. You can go play Diablo or Path of exile if that is what you want - tons of different enemies and maps.

[Hanako Ikezawa]

Two protagonist, that wont happen.

There will be a protagonist embracing the cover in some capacity. I just feel like EA will have a female trailer to satisfy that crowd but in the end, they will have a male as the marketing dude in terms of box art.

One of the boxes for Mass Effect 3 had both Male and Female Shepard on it, so they've already done it. 

 

 

They could also use an image like this:

[Lady Nuggins]

You do presume to speak for a rather large group of people, don't you? Saying that women gamers deliberately seek out games that give them gender options is vague and meaningless to the point of being a non sequitur, on top of being an assertion that cannot be proven. 

 

"Female players do deliberately seek out games that will give them that option."

 

Okay then, what about the female players who simply don't care and want to play a well designed game? Or do they not count because they don't fit the narrative?

 

Your post also has little or nothing at all to do with the post you responded to.

 

I'm going off of what I hear from other female gamers as well as actual academic studies: "Only 39 percent of high-school aged boys surveyed preferred to play as male characters, while 60 percent of high-school aged girls preferred to play as female characters." Why is there such a distinct split between teenage boys and girls surveyed? Probably because teenage boys don't have to think about it. Girls just have fewer options, so it becomes a greater priority to them.

 

Of course there are female gamers that don't care at all. And of course most female gamers want the game to be good, first and foremost. I am just saying that for many, it is a factor. One of many factors, but still a factor. I literally just said in the post that most female gamers can and do play male characters; why are you trying to claim that I'm suggesting EVERY woman will ONLY play women?

 

Is a statement made in the context of marketing, not of the game itself. Nobody said anything about a woman playing the game and not having the option to play as a woman. He said that a woman who loses interest in a game because of said inability is sexist. And she would be. In no rational human being's head would a gender-locked protagonist be a negative when it's something that is not and never will be a core defining gameplay feature. Being male is not a character flaw.

 

I am explaining why that makes the marketing of games important when it comes to gender. Because games that do allow for gender options often fail to advertise that fact. If you go to the DA2 website, for instance, you will find that you have to actively dig through the FAQ to find any mention of gender options. So, on top of games like ME and DA being advertised only with a male face, they often don't even make it easy to find out whether or not there is a female version available.

 

And I just told you why it's not sexist to take a greater interest in games that allow you to play as female, when that option is not often offered. Like I said, I have no doubt that plenty of female gamers would be interested in what looks like a good game regardless, but the novelty of getting to play their own gender would increase that interest.

[General TSAR]

One of the boxes for Mass Effect 3 had both Male and Female Shepard on it, so they've already done it. 

 

 

They could also use an image like this:

Change the background(or keep it I'm torn) and bam. Everyone is happy, except the whiners. 

[Lady Nuggins]

Making Sheploo the iconic face for Shepard  argueably worked in the series favour, it was a very good decision marketing wise to establish a consistent face for the series' protganist without invalidating custom creations.

 

I find the N7 logo and stripe way more iconic than Sheploo's face. It's all about the armor, for me, and I would love if Andromeda continued along the vein of the image above, with the protagonists hidden beneath helmets. On the other hand, I do agree that having a default face for both genders can be a good route to go. I really like the way that DA2's Hawke had a similar look for both genders, and I wish they'd bothered to use both in their marketing. 

[Killroy]

The problem with video game marketing is they tend to model it off of marketing for movies, when the two media are very, inherently different- one being a purely linear, non-interactive narrative visual experience and the other being an interactive, potentially non-linear experience.

I think video games would be better served by advertising more like movies. Video game trailers tend to be nothing but action and environment shots. Completely shallow and not at all indicative of what the games are. Movie trailers give you some of the plot, establish tone, introduce you to characters and their personalities, and include a handful of exciting shots to catch your interest.

[10K]

Who cares, it's a trailer. Why must there be this female quota in video games that Devs have to meet now? This is getting annoying. It's like each time a new game is release the first question on everyone's mind is where's the females   

[General TSAR]

I think video games would be better served by advertising more like movies. Video game trailers tend to be nothing but action and environment shots. Completely shallow and not at all indicative of what the games are. Movie trailers give you some of the plot, establish tone, introduce you to characters and their personalities, and include a handful of exciting shots to catch your interest.

That makes way too much sense.