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What EA Learned From Bethesda: EA Play


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#1
samagent

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EA announced today that they will not have an E3 booth this year. Also they are going to do there press briefing from Club Nokia, which is right next store to the Los Angeles Convention Center. The Event will be called EA Play and will start on Sunday June 12th, with the press briefing at 12 pm CST.

 

To me this is the same thing that Bethesda did at E3 2015. This to me also shows that there will be a great amount of ME:A shown at the show. This also lines up with what Bethesda did with FallOut 4 (show the full game 4-6 months before it hits store shelves).

 

What do you think we will see at the EA Play Event?



#2
Obliviousmiss

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I hope ME:A is the higlight of the show, and not sports games like last year's E3. I think it's awesome that they're doing an even open to the public!

 

I hope hope hope we get a release window for ME:A.

 

Also the Visceral open world Han Solo game. 



#3
RoboticWater

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Here's the link for the interested.

 

It's clear that EA have something in their back pocket. ME:A is probably a given, but I think it may also mean debuts of either Visceral's new Star Wars game or BioWare's new IP. Mass Effect certainly seems like EA's Fallout, so I could imagine EA opting for a similar marketing approach.


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#4
pkypereira

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hmmm, I don't know whether to be excited or fearful of this...



#5
LinksOcarina

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Here's the link for the interested.

 

It's clear that EA have something in their back pocket. ME:A is probably a given, but I think it may also mean debuts of either Visceral's new Star Wars game or BioWare's new IP. Mass Effect certainly seems like EA's Fallout, so I could imagine EA opting for a similar marketing approach.

 

They are working on at least three new IPs that have not been announced officially, one of which is BioWares I presume, one of which I also presume is the Star Wars game. 

 

Who knows what else is going on though with EA.

 

As for this whole thing...they should have done it years ago when Nintendo and Blizzard started going separate. Getting out of the corporate space of E3 is a good move, at the very least, good PR.

 

At most, genuine attempt to be more consumer centric. 


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#6
ZipZap2000

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Its never about the consumer its about their wallet. That's just business, you do what's good for profits. If this means we get more for less good. More likely though it's just another marketing strategy designed to make customers feel special about being a gamer.
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#7
ebevan91

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Here's the link for the interested.

 

It's clear that EA have something in their back pocket. ME:A is probably a given, but I think it may also mean debuts of either Visceral's new Star Wars game or BioWare's new IP. Mass Effect certainly seems like EA's Fallout, so I could imagine EA opting for a similar marketing approach.

 

A new Battlefield game is being released at the end of the year so that may be something they could announce.



#8
RoboticWater

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A new Battlefield game is being released at the end of the year so that may be something they could announce.

There's definitely going to be info on the standard releases: FIFA, Madden, Need for Speed (probably), Battlefield, etc., but I don't think EA would kick off their "breaking away from E3" event without some serious heavy-hitters. 



#9
NKnight7

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I'm hoping we learn more about Visceral Games Star Wars game. That and Andromeda are the two games I want to see during the presentation.



#10
Akrabra

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Good. EA should stop trying so hard and just tell us and then show us what they are working on. Also stop the CGI trailer crap, or atleast have gameplay to go wtih it. 



#11
Andrew Lucas

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Awesome, that makes me love EA even more.

#12
rapscallioness

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But will they want to showcase 2 space sci fi games at the same time? Star Wars and MEA?



#13
Killroy

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But will they want to showcase 2 space sci fi games at the same time? Star Wars and MEA?

 

They did at the last E3. They showed off Andromeda and Battlefront.



#14
rapscallioness

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They did at the last E3. They showed off Andromeda and Battlefront.

 

Okay. Then cool.

 

...I think I must have missed the last E3 show. Yeah, I think I just looked out for ME news later, and watched the teaser on utoob..

 

Anyway, sounds good then. Have some real fun with it for a change. Open it up to people.



#15
aoibhealfae

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gasp... more TOR~~ rawr~~~



#16
samagent

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But will they want to showcase 2 space sci fi games at the same time? Star Wars and MEA?

This is there grand show. And they have no time limit. EA will show off as much as they can to get people talking about EA games. 



#17
Steelcan

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I don't think ME:A has nearly the same appeal as Fallout


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#18
giveamanafish...

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Isn't EA just getting ready to release that free-running game with the woman with the tattoo in her eye (<--reason I won't be buying it)? They probably want to promote that.



#19
Killroy

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Isn't EA just getting ready to release that free-running game with the woman with the tattoo in her eye (<--reason I won't be buying it)? They probably want to promote that.

 

...you're an odd person.



#20
giveamanafish...

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...you're an odd person.

The idea of someone having a tattoo in her eye freaks me out (only word I can come up with it). Apologies to OP for derailing thread, but  (same idea) I remember travelling on a bus and overhearing some high school kids talking about their friend's penis piercing, I almost got a cramp and had to move out of ear shot. Just kind of sensitive about certain things.

 

Edit: The game is Mirror's Edge Catalyst a reboot of Mirror's edge. Scheduled for may this year. (For people who don't mind playing a game with a character who has a tattoo in her eye).



#21
Cyonan

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The idea of someone having a tattoo in her eye freaks me out (only word I can come up with it). Apologies to OP for derailing thread, but  (same idea) I remember travelling on a bus and overhearing some high school kids talking about their friend's penis piercing, I almost got a cramp and had to move out of ear shot. Just kind of sensitive about certain things.

 

Edit: The game is Mirror's Edge Catalyst a reboot of Mirror's edge. Scheduled for may this year. (For people who don't mind playing a game with a character who has a tattoo in her eye).

 

For clarification the tattoo is around her eye, not actually in her eye.

 

but I wouldn't be surprised if Mirror's Edge was the main event since it should be one of their more complete games at the moment.



#22
giveamanafish...

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For clarification the tattoo is around her eye, not actually in her eye.

 

but I wouldn't be surprised if Mirror's Edge was the main event since it should be one of their more complete games at the moment.

I got the idea that her eye actually had a tattoo in it from this:

 

SPOILERS!!

 

 

 

3:06. Although the announcer actually says "...got her eye tattooed. Ow!". So not in it but on it, but bad enough for me. I may have mis understood her and just assumed that the tattoo was on Faith's eyeball and not just the skin and than came up with the idea that her eyeball tattoo gave  Faith special abilities. I was cringing at that point so forgive me.



#23
Cyonan

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3:06. Although the announcer actually says "...got her eye tattooed. Ow!". So not in it but on it, but bad enough for me. I may have mis understood her and just assumed that the tattoo was on Faith's eyeball and not just the skin and than came up with the idea that her eyeball tattoo gave  Faith special abilities. I was cringing at that point so forgive me.

 

It is on the skin under her eye, it just gets very close to the eye without actually touching it. It's basically just a decorative thing as Faith has no special abilities beyond being really good at parkour.

 

As to the topic, it'd be nice to see ME:A but I don't know if it's ready enough for this.



#24
Guanxii

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Titanfall 2 will be EA's marque event headliner this year - it will get all the coverage and by far the most love from EA.

 

I agree with the general consensus that while we all understand how important EA Sports titles are to EA even sports gamers must get turned off by the blanket EA sports game coverage - the pointless guest spots, the tedious interviews with sports personalities, time filling b.s. completely devoid of any actual gameplay content to make up for the lack of actual innovation.

 

It's always excruciating when you have highly anticipated blockbuster games which the entire world tunes in for but because they don't have anything to show you yet they lead you on while they fill time with cheap casual b.s. like peggle and before you know it it's all over and you're rewinding the stream trying to see if you missed the two seconds of meaningful information in the entire EA presentation.



#25
LinksOcarina

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I don't think ME:A has nearly the same appeal as Fallout

 

I agree.

 

At least, not yet.