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What I don't like about pricing


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#26
AlanC9

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Look at Inquisition. The GOTY version is on sale for 29.99, while each DLC is 9.99. So I bought Inquisition on day 1; I don't really care how much I paid for it, since it was worth it. However, that being said, now I want to play the DLCs but buying each of them is 9.99*3=29.97. 2 CENTS LESS THAN BUYING THE GOTY! I mean the base game is going for 14.99 right now right?


Just to correct the record here: the GotY also includes the two Spoils DLCs and the DD upgrade, so these numbers don't really work.
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#27
AlanC9

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As I stated, I'm satisfied on the amount I paid at the time, and have no gripe about people paying less--I understand the concept of time discounts or net present value. I was comparing current prices for all bundles, and was noting that there is only a price difference of 2 cents.


This is clearer than what you posted before,but I'm not quite clear on why it's a problem. Or, indeed, who it's a problem for.
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#28
archav3n

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there's no upgdade for GOTY version. EA serious suxs. i have to rebuy the game if i want GOTY which i did.



#29
GithCheater

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http://www.squarewhe...okes/sales.html

 

Before he knew it his time up and St. Peter came and got him. "So, you've spent a day in hell and you've spent a day in heaven. Now you must choose you're eternity."

He paused for a second and then replied, "Well, I never thought I'd say this, I mean, Heaven has been really great and all, but I think I had a better time in Hell."

So St. Peter escorted him to the elevator and again the guy went down-down-down back to Hell.

When the doors of the elevator opened he found himself standing in a desolate wasteland covered in garbage and filth. He saw his friends were dressed in rags and were picking up the garbage and putting it in sacks. There were flames and horrible gases pouring out of the ground.

The Devil came up to him and put his arm around him.

"I don't understand," stammered the man, "Yesterday I was here and there was a golf course and a country club and we ate lobster and we danced and had a great time. Now all there is a wasteland of garbage and everyone look miserable."

The Devil looked at him and smiled.

"That's because yesterday you were a Prospect and we were interested in Selling you on Us. But today, you're only a client."

Promises don't mean diddley. It's about what you get when it counts. Electronic Arts certainly doesn't seem to understand good customer service when it comes to closing things out. But it sure seems to do well when you are a Prospect.



#30
Frenrihr

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Hahaha lol at the apologist.

 

TC there are ways... to show your appreciation to EA.



#31
sim-ran

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OP does have a valid point. You'd expect A + B + C to cost a fair bit less than B + C.

It's like that occasional time in a supermarket when a three pack costs less than a two pack. Obviously I always buy the three pack but I always think that whoever priced it is nuts.

And is scenario you'd be miffed because buying the "three pack" includes an item you'll never use. You'd rather have an appropriately priced two pack

#32
Sylvius the Mad

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OP does have a valid point. You'd expect A + B + C to cost a fair bit less than B + C.

It's like that occasional time in a supermarket when a three pack costs less than a two pack. Obviously I always buy the three pack but I always think that whoever priced it is nuts.

And is scenario you'd be miffed because buying the "three pack" includes an item you'll never use. You'd rather have an appropriately priced two pack

The markets are different. People who already have the game are more likely to be avid fans. This difference in aggregate fan avidity accounts for the difference in price.

#33
MaxQuartiroli

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Well I don't know if this is officialy confirmed yet or if it's just a leak, but on amazon.de there is a GOTY edition of Pillars of Eternity (which includes the main game + the full expansion) available from 26th February 2016 for € 43,90.

 

Considering that on GOG the 2 parts of White March are priced €15 and €24 respectively, I don't see many differences between that one and the situation of DA:I GOTY and the DLCs: I am an owner of the base game and if I want to buy the 2 parts of the expansion I will have to spend more or less the same amount of money that would spend whoever buys the GOTY, unless prices will change when (and if) the GOTY of PoE will be out, of course.


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#34
Thandal N'Lyman

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@Max; And your point...?

#35
AlanC9

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That there's nothing unusual about the DAI GotY, I guess.
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#36
MaxQuartiroli

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^

This one.

And also that as an owner of the base game I am not demanding an upgrade to GOTY (that would basically mean giving me the expansion for free), nor I think that they should do it. :)



#37
Raziel88

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Well in POE case, assuming that I have the base game, the dlcs will cost me 39 euros instead of 43; 4 euros instead of 20 cents, so there is still a less negligible advantage.
Just pointing out the subtle difference in pd strategy.

#38
Thargoid

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The player base do themselves no favours buying early (and I am one that would buy early).

 

If EA put out DA4 and nobody purchased it, would they release DLC for it? Maybe.

 

If EA then put out ME4 and nobody purchased it, would they release DLC? Most likely not as by now their coffers are going to be depleting like crazy.

 

While I understand the GOTY mindset... they do need to understand that the loyal customers are the ones keeping them in business, not the GOTY buyers who wait to get the complete product.

 

In the end, we cause this ourselves. Not EA. EA just make profit from it and follow a very stale marketing method.

 

If you want change, stop buying, and encourage others to do the same, at release.

 

Or, if EA look at the bigger picture, put the DLC at proportionate pricing on their store. It's a simple calculation that can be done on the fly, comparing when you bought against the price the DLC should be reduced by. EA would win some huge loyalty points this way...

 

Just as an eye-opener, DAI GOTY versus DAI standard+all DLCs included in the GOTY via Access's discount means that I would have to pay £40 for the DLC (+£60 base game)=£100 total. GOTY is £27. I save £13 buying the game AGAIN. Pretty messed up when I'm paying 50% more just for the DLC, 330% more in total payout. Just reduce the DLC costs and stop ripping us off or making us buy the game twice.

 

/dreamover

 

Quite messy but there is only one solution for the end user. Have 2 copies.


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#39
Realmzmaster

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If Bioware/EA puts out DA4 and not one buys it or not enough gamers buy it there will be no dlc. The development team would not be able to make a case for the dlc unless it was day one dlc. If day one dlc was released gamers would be complaining that Bioware/EA could have released it with the main game.

 

Since ME4 is going to come out before DA4 if no one buys it I doubt you will see a DA4. EA would simply move that budget money to EA sports or other titles where EA tends to make the bulk of its revenue.



#40
GithCheater

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Unfortunately, too many companies show indifference to existing customers.  EA is not alone in putting short term profits ahead of long term term profits. 

 

...

 

www.mycustomer.com/service/management/customer-strategy-how-to-cure-hole-in-my-bucket-syndrome

 

"Companies forget or mistreat their existing customers. It happens in a number of ways:

  • Poor service
  • Always giving the best deals to new customers
  • Not doing what they say they will do
  • Changing the rules without telling their current customers"

...

 

http://www.netpromot...-on-bad-profits

 

"Too many companies these daysare addicted to bad profits.

Bad profits choke a company’s growth. They blacken its reputation and make it vulnerable to competitors. The pursuit of bad profits alienates customers and demoralizes employees.

But wait, you say, how can profits, that holy grail of the business enterprise, ever be bad? Short of outright fraud, isn’t one dollar of earnings as good as another?

Bad profits are not easy to spot on an income statement. But outside the world of accounting, they’re easy to recognize: They are profits earned at the expense of customer relationships."

 

...

 

https://www.linkedin.com/pulse/leaky-bucket-syndrome-jon-tran%C3%A6s

 

"What happens when companies spend huge sums of (marketing/sales) dollars on customer acquisition when they can't even keep the customers they have because their products, services, and experience is bad ?Its "The Leaky Bucket Syndrome": "As fast as you're bringing new ones in the front door, current ones are running out the back door.

Hence customer retention is paramount to acquisition !

This isn't an original business idea at all. Their is many stats that support this idea, and here are a few of them:

  • A 2% increase in customer retention has the same effect as decreasing costs by 10%. -Emmet and Mark Murphy
  • The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%. -Marketing Metrics
  • Customer profitability tends to increase over the life of a retained customer. -Emmet and Mark Murphy
  • 55% of current marketing budget is spent is on new customer acquisition and only 12% on customer retention. -McKinsey
  • It is 6 to 7 times more expensive to acquire new customers than it is to keep a current one. -White House Office of Consumer Affairs
  • Most important marketing objectives? 29.9% think it should be customer acquisition, and 26.6% think it is customer retention; however, 62.2% admit that they concentrate on customer acquisition, with only 20.6% focusing on customer retention. –Emarketer
  • 80% of your future profits will come from just 20% of your existing customers. -Gartner
  • A 10% increase in customer retention yields a 30% increase in the value of the company. -Bain & Co
  • Repeat customers spend 33% more compared to new customers. -Laura Lake"


#41
Nefla

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It is indeed strange to me when the price of a base game or base game + all DLC goes down but the price of the individual DLC does not.



#42
Thandal N'Lyman

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@Nefla; It's because people who have not purchased the game at all can be induced to spend some money on it if it's put "on sale".

People who have already purchased the game, and liked it, will still pay full-price for the DLC.

#43
AlanC9

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Or wait for a DLC sale. Unless they're playing ME.

#44
GithCheater

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Then ... the GOTY edition will be on sale for $30 and cost $10 less than the on-sale DLC.  Existing customers get shafted again.



#45
pdusen

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Then ... the GOTY edition will be on sale for $30 and cost $10 less than the on-sale DLC.  Existing customers get shafted again.

 

Using the word "shafted" within 100 feet of this subject is massive hyperbole.



#46
AlanC9

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Then ... the GOTY edition will be on sale for $30 and cost $10 less than the on-sale DLC. Existing customers get shafted again.

How are you getting shafted if the GotY is cheaper than the DLC sale price? If it's that good a deal, buy the GotY. You're getting an even better sale price than the individual DLC sale price, right?

I'm still trying to figure the people who are actually hurt by this policy. Bio fans who are not fans enough to have bought DLC before now, but who are nevertheless invested enough in the game to care what other people are paying for their copies?
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