The thing is: As laymen customers, we'll never know for certain how every part of a game is funded and which DLCs *could* (and probably should) have been in the main game at no extra cost. Even with things like From Ashes which was released Day 1, we can't know for sure that it wasn't a concept thought up late in the dev cycle and that BW had to go to EA and ask for more money to include it on the understanding that we are charged extra for it.
We also can't know how much a game relies on back-end sales of additional content (DLC and MP consumables) to remain financially viable. It's the same with movie merchandising. To justify spending 200 million dollars to make The Force Awakens, you have to demonstrate that you can make that back, not just in box office sales but in action figures, T-shirts and whatever other crap people buy.
DLC is normally overpriced in my opinion but I don't normally mind paying for it because I believe it makes the main game better. The more money a game makes, the higher the budget for the next instalment. Basically, the customers who purchase the DLC are paying to make the game better for everyone. I only buy DLC for games I really love but I still benefit when that DLC sells well even if I didn't purchase it.
All that being said, the idea of pre-order exclusive bonuses (in the case of the main game) and discounts (in the case of Season Passes) are an awful practice. It encourages people to spend money before they can make an informed decision about the value of the product. Pre-ordering should never be mandatory to access content or receive a substantial discount. I have enough disposable income (not rich!) that it isn't a huge deal for me but people with limited incomes or families to support are forced to gamble on spending less now and risk getting a substandard product; or significantly more later. Yes, there are average people out there that work hard and earn a decent living but still can't afford to blow $50 dollars like it was nothing.
Another thing I loathe is in-game advertising for additional content. It's obnoxious beyond measure. I hate it so much that it stops me from buying games I would probably enjoy. I'm looking at you, Ubisoft.





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