I think the problem EA has isn't that they're trying to appeal to a lot of people. Both Rockstar and CDPR made games that do that, regardless of what their PR departments might have said about "not being for everybody". GTA V and TW3 are both games that appeal to a wide audience and veterans of the series alike and there are design decisions specifically made to do that.
EA's problem seems to be that many decisions are decided by people higher up the chain who don't understand what appeals to the wide audience of a certain market. They think that just because Call of Duty or Gears of War was popular if they copy it, then they'll get more sales. We have writers from BioWare coming out about Mass Effect saying their original design was overwritten because somebody high up basically "thought their idea was cooler".
My guess is the people at Rockstar and CDPR who have that power actually understand gaming culture a lot better and what each genre's market actually wants out of a game. Either that or they know to let their developers, writers, and artists do their thing.
That's what gets you the mass appeal and makes one of the best selling games of all time like Rockstar did. Nobody just checking boxes on a list ever made a game that can move that many copies. Not even Call of Duty was doing that when Modern Warfare first came out(they just started repeating the same process over and over again).
I think EA's problem is to be honest they got Bioware but they were expecting Bethesda or Everquest like numbers or sales or something for all their games.
Blizzard got lucky and capitalized on some of the hardcore CRPG EQ market first with WoW, whereas by the time SWTOR came out that ship had sailed to some degree, and not only that they were fixated on WoW as the model of a successful MMO and not the other games that actually propelled the genre.
Bethesda of course already had that to a certain degree with their own homegrown series TES Arena/Daggerfall and even Morrowind as well to a degree.
So all those other companies were caching in on the major open world hardcore CRPG game.
Meanwhile games like Minecraft just watered down the entire concept and turned it into a big sort of joke and lots of more casual gamers flocked to that. So the hardcore gamers were satisfied with Bethesda and maybe Blizzard to a degree (or even Verant), whereas casual gamers went to phones and Minecraft.
Bioware gets caught in the middle and kinda burned slightly it seems to me. The one thing you get playing Bioware games is proving to people you aren't a fake hardcore gamer or a casual gamer because that's the only way you would know about them.
But it seems like they made those adjustments by focusing everything around DA and ME which best represented Bioware's strongpoints anyway even though SWTOR was a more interesting game you can't expect Bioware's player-base to really want that style of game and frankly some of the open-world elements of that game were appalling to me in construction.
Though then you see this and I think they are still thinking they are going to get casual gamers or something to play a semi-hardcore series like ME is just silly IMHO.





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